• MARKETING INSIDER: CROSS-CHANNEL
    Do You Like the Sound of 30,000% ROI?
    Matt Annerino, EVP Marketing of U.S. Concerts for Live Nation, talked about emphasizing email as a strategy to cross-channel success at the MediaPost Email Insider Summit last week.
  • MARKETING INSIDER: CROSS-CHANNEL
    How Many Devices Can You Measure?
    The new wave of cross-device attribution. An interview with Rahul Bafna of Drawbridge.
  • MARKETING INSIDER: CROSS-CHANNEL
    Privacy And Data: What Will The Future Hold?
    A new administration always brings change, so what's a cross-channel marketer to do and plan for in the face of uncertainty?
  • MARKETING INSIDER: CROSS-CHANNEL
    The Cross-Channel Finish Line
    How retailers like Finish Line are dealing with Cyber Monday and cross-channel marketing in general. An interview with SmartHQ's Dean Abbot.
  • MARKETING INSIDER: CROSS-CHANNEL
    Keep An Open Mind, Campaign By Campaign
    Agency vet Paul Price talks about the challenges in creating effective cross-channel campaigns, starting with staying agnostic about what channels will work best with each new campaign.
  • MARKETING INSIDER: CROSS-CHANNEL
    Privacy Pivot: The New Rules for Digital Marketers
    The privacy debate has changed in the digital age. And that could affect cross-channel marketers. Expert Martin Abrams explains why.
  • MARKETING INSIDER: CROSS-CHANNEL
    Reporter's Notebook: McKinsey's Heller Talks Analytics
    Jason Heller, global lead for digital marketing operations at McKinsey & Co., shared his thoughts about the role of analytics in supporting the CMO at the eMetrics Summit in New York last week.
  • MARKETING INSIDER: CROSS-CHANNEL
    Channels Or Devices? Across The Attribution Divide
    Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution, according to Zaius, a B2C solutions provider.
  • MARKETING INSIDER: CROSS-CHANNEL
    Determining When There's Something To Talk About
    Marchex's John Busby connects phone sales to every media channel, including search and display, in an effort to understand the mobile consumer's path of purchase from online to offline.
  • MARKETING INSIDER: CROSS-CHANNEL
    Where Are You On The Attribution Maturity Scale?
    Adobe's Jeff Allen weighs in on attribution models and how to measure the customer journey.
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