A panel of political media buyers project they will spend more than half their budgets targeting AI agents by 2032, a big jump from what a panel of general market buyers predicted nine months ago.

The good news is AI experts don't believe agents will automate reading trade pub content like this anytime soon. The bad news is marketers do.

The deal, announced today at CES, comes a year after Horizon struck a first-mover deal with a developer of AI agents that lists Horizon on its booking page.