Cross-MediaInternet Claims Bragging Rightsby Steve Smith, popeyesmith@comcast.net In its never-ending bid to become part of the media buying mix, the online sector is pushing those cross-media comparative studies faster than portals spew “sponsored” search results. TV tends to suffer most in this research. The July “DoubleClick Cross Media Reach Study” finds Yahoo! Search, Hotmail, or even Google and eBay have a larger audience than the top-rated “Friends” among the 18-to-49-year-old demo. Demonstrating apparently that you can add apples and oranges, the study gleans from Web, TV and magazine metrics Gross Ratings Points for the top 25 properties in …

The Supersize Mandate

The Supersize Mandate

Outdoor Aims to Measure Up

Taking on Radio Consolidation

Sizing up a close race.

But beware, advertising to this population requires research and sensitivity.

New Venture Looks to Shake Up TV Ad Measurement.

Making Waves, Not Just Ads.

If you took representatives from every airline in the world and put them in a big room, it would be a miserable affair these days. Not only is the industry still feeling aftershocks from Sept. 11, it is suffering from anemic revenues from a flat-out price war. And it is suffering from a marketing and advertising malaise that is hard to quantify but easy to see when you look at the dearth of innovation in campaigns and strategies. With some notable exceptions. "We’re very self-conscious about our success," says JetBlue marketing VP Amy Curtis-McIntyre. "We would …