iTV‘Madison’s Wedding’ on Demandby Lee Hall, firstname.lastname@example.org It's amazing what people will do when they have something new. Take the curious case of "Madison's Wedding," a locally produced video-on-demand project on Time Warner Cable's Raleigh, N.C., system. "Madison's Wedding" documents the marriage of Madison Lane, a popular radio personality in the market. The video, all 98 minutes of it, was offered for sale to the cable company's 130,000 customers. An experiment, said Time Warner Cable. A promotion, said WDCG-FM, Lane's station. Backed by a ton of on-air mentions on the ...
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If you took representatives from every airline in the world and put them in a big room, it would be a miserable affair these days. Not only is the industry still feeling aftershocks from Sept. 11, it is suffering from anemic revenues from a flat-out price war. And it is suffering from a marketing and advertising malaise that is hard to quantify but easy to see when you look at the dearth of innovation in campaigns and strategies. With some notable exceptions. "We’re very self-conscious about our success," says JetBlue marketing VP Amy Curtis-McIntyre. "We would ...
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