Grace Slick recently collaborated with indie artist Michelle Mangione on the latter's latest album. Mangione has used social media and even learned about SEO to promote herself as an artist. Slick, the iconic songwriter and lead singer for Jefferson Airplane (later Starship), has remained stubbornly low-tech. Her preferred medium these days is a scratchboard
Let me start out by saying that I know nothing about media. That's probably not a surprise to people who know me because I am thought of as a "creative" guy. But you might be surprised to learn that I know nothing about creativity. Furthermore, I know nothing about advertising.
Many of the designs submitted to us though CrowdSpring were throwbacks to looks or themes from past visions of the future, perhaps following the lead of our tagline for the issue: "It isn't what it used to be." Throughout this section the designers, who span the globe, explain their covers in their own words.
LOOKING UP: MOBILE FROM 2010-2015 Sept. 23, 2015- It's been an interesting past five years, but let's put on our AR glasses and take a look back to the not-so-distant past. The evolution in capabilities, functionality, and user behavior in mobile has been nothing short of revolutionary. It's hard to believe that just a few years ago, mobile wasn't the primary computing platform, broadband penetration was below 90 percent, and AR glasses were barely a concept, far from the hot-ticket item they are today.
We discussed drivers for change over the next 5 to 10 years with Lloyd Burdett of The Futures Company -- these living rooms reflect possible outcomes
There's an old maxim that says we always overestimate the changes we expect to see within five years and underestimate those we'll see within 20.
It's integral to human nature that we ask questions. Similarly, it's pretty much always the case that once an answer is supplied, it spawns yet more questions. It's part of the human condition.
Consumers may find it intrusive if not downright creepy, but marketers, under immense pressure to meet quarterly goals, depend on behavioral targeting to squeeze digital dollars out of dimes. The question is: Can it be done in such a way that is beneficial to everyone?
At a time when the whole world feels like it's falling apart, who better to talk to than someone who suggested that might be the case?
Who controls the media, and how (if it changes at all) does this control change? Braun: The consumer controls media. The consumer determines what works and doesn't work. The challenge, of course, is to come up with the next great hit. The most successful media companies are the ones that can best predict what the consumer will want tomorrow, as opposed to what they are already consuming today.