They are our mothers, wives, sisters, and friends, and perhaps marketers' most important target.
Compiling a list is never the simple task you might think it is when you start putting it together. Creating one that is comprised of names that anybody in an industry should know proved an especially difficult one. It's not that we struggled to come up with the 100 names on MEDIA Magazine's list, so much as we had a hard time whittling it down from the hundreds more that could - and maybe should - have been on the list.
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