Multicultural and Simple.
Industry leaders weigh-in on media’s place in the branding loop.
Media buys should more than just 18-to-34-year-olds, think X'ers, Boomers, Seniors, and Millennials.
Morning TV News Show Hosts Conquer Content
Cross-Media Getting Media’s House in Order by Steve Smith, firstname.lastname@example.org It is so refreshing to hear a made member of the media actually say that they, not the ad industry, need to get more coherent about cross-platform ad sales. “Part of the difference has been that agencies and clients weren’t going to get behind it if they saw that the people selling it to them weren’t in agreement on it,” says Charles Tillinghast, MSNBC.com’s director of sales and marketing. When the combined sales forces of TV, print, and online came into the room together with ...
Retailers and magazines see event marketing as a way to extend relationships with consumers ... and boost sales too.
They had a cell phone before you knew what one was.
FCB creative director thinks beyond creative.