• Annotated: Walgreens Times Square Billboard
    The Walgreens "spectacular," a sort of showoff term traditionally used to refer to the displays that illuminate Broadway, encompasses three sides of the One Times Square building. In total, 29 screens surround the building, and combine in various configurations to simplify the content production as much as possible. The diagonals that flank both sides of the building rise 17 stories - each side is comprised of three screens - and measure 28 feet wide by 250 feet tall. In front, the screen facing 42nd Street clocks in at 54 feet wide by 31 feet tall. The visual extravaganza is grounded ...
  • Media Metrics:The Sizzle and the Sell
    Ads can basically pop up anywhere these days - from the newspaper to the phone to the road to the air to the coffee shop. The variety of innovative advertising formats suggests no pre-set limits for imagination. Not so when it comes to underlying strategies; they remain unwaveringly old school. The industry seems to cling to a convention that there are but two distinctive objectives a campaign can pursue: direct response or branding.
  • Targeting:Bottom Line on Bottoming Out
    Make no mistake: It's clear that a recession, perhaps even a depression, is here. Consumer confidence has plummeted along with the markets. Advertising expenditures are being pulled back. What does this mean for research?
  • [In]Sight:Mind Over Matter
    Do you think you are successful? Ambitious? In this era, when our economic ecosystem stares in the face of fabulous failure, our own personal successes and ambitions can become much more powerfully luminous to each of us. My own lens on ambition was profoundly refocused about 15 years ago when I visited India and took the opportunity to meet a spiritual philosopher - a budding Deepak Chopra, if you will.
  • Free Agent:Something Old, Something New
    Are you kidding me? Those words reverberated in my head upon reading a recent column in this magazine. The piece, "Don't Give Up Just Yet" (October 2008), reported on a major study conducted by Yankelovich and Sequent Partners that revealed what was posited as a silver lining amidst the storm clouds facing traditional media today: Despite their rapid migration to new media, consumers like - and are more responsive to - advertising in traditional channels. The author, J. Walker Smith, suggested this finding might be a reason not to lose faith in old-school media quite yet.
  • Deconstruction:Stop the Madness
    When i first heard the premise of mad men it made me, well - mad. Set in 1960s New York, the sexy, stylized and provocative amc drama follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell.
  • The [Ad]vantage:Both Sides of the Story
    In honor of the month that brings us valentine's day, I'm dedicating this column to creating a meaningful connection - between your left brain and your right brain. Though not exactly a tale of romance, you may find your customers showing you some love as a result.
  • Crossing the Digital Divide
    Remember the days when technology belonged to adults? Parents would shop for it, buy it, install it, and caution the kids not to break it. Today, children are the technology experts. They are teaching their parents about new technologies and how to use them. They are the digital natives, and they are leaving the rest of us behind. In some ways, technology is the new generation gap.
  • Zenith assembly line, chicago, c.1950
    Long before constructing 108-inch flat-screen, liquid-crystal display televisions became de rigueur among electronics companies, the picture box was, indeed, just a box.
  • In the Realms of the Unreal
    Hal Holbrook looks as if he is going to cry. The 89-year-old veteran actor may have good reason. He stares directly into the camera, delivering his lines with the gravitas he might employ when playing a u.s. president informing his nation's people they have only hours to ive before a meteor destroys the earth. He pauses melodramatically between each clause, his voicecatching - at times, even breaking - and invites you to linger on his glassy eyes, welling with tears.
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