• Unplug and Run
    Live, from the Internet ... it's Saturday Night Live (and everything else once relegated to the boob tube). The Hulu-YouTube-MySpace world of viewing video and commercials anytime on any screen is ready for primetime. Television, the living room shrine to a fading broadcast age, has become just one of countless screens in a broadband universe of smartphones, iPods and iPhones, video game consoles, laptops and cable set-top box servers. Students no longer lug tv sets up to their dorm rooms, because they can connect monitors to high-speed networks for any video imaginable.
  • Contact:Going the Other Way
    It might turn out that the most unrealistic and Pollyannish aspect of the fake July 4, 2009, "Iraq War Ends" edition of The New York Times distributed by pranksters last November was that the phony front page contained no display ads. The New York Times had never sullied its front page with display ads, at least not until the fearful economic climate and plummeting ad revenue got the best of them.
  • Changing Channels
    Turns out we're not creatures of habit when we watch television shows on the Web. The highest-rated on-air shows don't translate into online popularity, according to Watercooler, which runs the 16 million-strong tvloop.com online community on social networks like Facebook and MySpace.
  • The Element of Surprise
    A new book for marketers, POW! Right Between the Eyes! (Wiley, $22.95) by Andy Nulman kicks off its message about the value of surprise marketing straightaway in its forward (forwards, actually - there are two and they are by surprising choices).
  • Fool's Gold
    Are those big tv entertainment awards shows with ho-hum ratings still worth it? Not for everyone in these recessionary times. Other than that, go and enjoy your pricey tv purchase."For a long time, the Oscars and the Grammys were must-buys in the first quarter," says Brad Adgate, senior vice president and corporate research director for Horizon Media. "But now those shows are starting to get hit with the same kind of audience fractionalization that other regular primetime shows get."Last year on abc The Academy Awards earned a slim 10.7 rating among 18-49 viewers, while The Grammys took ...
  • The Futurist:Sales Day Afternoon
    The LA skyline shares its usual musty-brown morning greeting with mark as he pours his first cup of coffee, its warm aroma promising the taste of dark nectar to revive the soul. Mark's modest apartment shows the signs of modern technology in all the usual places: the newest All-In-One phone, a 5,000 Mbps Internet connection, and a 15.1 channel stereo that his neighbors wish he didn't have.
  • How On-Air Pushes Online
    As an online-media professional, i will publicly admit the following only under duress (such as waterboarding) - traditional broadcast media still work. Shhh, don't tell anyone. Of course tv and radio don't work as well as they used to. Consumers are increasingly less attentive and those media are too cluttered. But, yes, they still work as marketing vehicles. Given their broad reach, they can effectively promote visitations to Web sites.
  • The Consumer:Call and Brand Response
    There's a principle in physics called the law of conservation of energy which basically says that in an enclosed system, energy can't be destroyed, it can only be transferred. For example, the energy that is expended in rubbing two sticks together isn't lost, it is simply transferred into heat - a different kind of energy - and the amount of heat is proportional to the amount of effort that is put into rubbing the sticks together.
  • Showing Some Skin
    When the producers of neil labute's latest play, "Reasons to Be Pretty," held an open casting call in New York this January looking for "real people, with real bodies ... (no professional models)" to be photographed for the production's advertising campaign, fans of the writer-director-playwright may have had reason to be dubious. The cynical (and perhaps slightly schizoid) stage and screen work of LaBute - critics, though not the box office, took notice of his films In the Company of Men and Your Friends and Neighbors - has been characterized as everything from a genius, to pedantic and abrasive, to ...
  • Google, Kettle, Black
    Despite your best intentions, your Google search for sweatshop-free socks spun of organic cotton isn't helping the environment as much as you'd like. That's because a typical Google search generates 7 grams of carbon dioxide, the gas responsible for global warming.
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