If you white-knuckle it between smoke breaks, longing for your daily rendezvous with Joe Camel, the Marlboro Man or those perpetually smiling yuppie folks enjoying "Newport Pleasure!" then you're a prime candidate for "The Cigarette Is Dead" movement.
Two years ago, MEDIA published one of my early columns, which focused on employee brand engagement. After that column, one executive at an iconic American company sent a note saying, "This just makes sense." Sharing your brand with employees so that they believe in and commit to a common purpose does make sense.
For years now, I've been competing in various endurance sporting events, such as marathon mountain-bike racing and expedition adventure racing. Possibly over-invested in the idea of working hard and playing hard, I find these types of sports have always been mental and physical energy outlets when outside the office, providing me with the rare opportunity to boil life down to a small collection of primal and survival instincts (and lots of super cool gear!). Simply put, it's difficult to think about running an advertising agency when you've been racing for 36 hours and all your body and mind has the ...
By the time you read this, you will know the answer to two of possibly the most important questions of our age: Is our economy holding, and which presidential candidate will have to deal with whatever is left? Writing now, amidst the debate over the character implications of moose-killing and the endless SNL impersonations, it's sometimes hard to realize that our entire financial and economic infrastructure is facing a meltdown our generation has never seen - one that is utterly global in impact.
From: Jamie <firstname.lastname@example.org> Subject: Xmas List Date: November 30, 2015 To: Mom Hi, Mom! Can you believe it's Christmas? It feels like just yesterday we were at that 4th of July cookout. Speaking of July, I also can't believe how warm it is this week in New York. I can barely remember the childhood days of sledding through the snow with David. These days I feel lucky to pull out my coat once all winter long.
Here's a phrase you don't often hear: "I had the best customer-service experience the other day." But I really did, and it made me think about how rarely marketing communications actually serve consumers' needs in a valuable way.
About five or six years ago, we did a billboard for the History Channel to promote a show called The Barbarians. It read, "The barbarians are coming" and was peppered with 1,400 real arrows. It was one of the most successful pieces of advertising we ever did for the network. Their average rating at the time was a 0.9, and this show achieved a 2.8. But interestingly, we only produced two billboards, one in L.A. and one in New York.
Ever meet a cognition rock star? Well, you're about to. This is Howard Gardner, a professor at the Harvard Graduate School of Education, a Guggenheim fellow, recipient of honorary degrees from more than 20 universities in at least five countries, and one of the Top 100 most influential public intellectuals in the world, according to Foreign Policy and Prospect magazines in 2005. Nobel winners quote him.
Nate Silver, self-described data-miner and numbers geek, has beat the odds by leveraging his upstart election-year hit FiveThirtyEight.com (which correctly and precisely predicted primary results and the outcome of the presidential election) into a new congressional policy voting tracker, a book deal and the right to remain fiercely independent of investors clamoring to back his entrepreneurial approach to crystal ball gazing.
Tim Hanlon joined the leadership team of Publicis Groupe's VivaKi Ventures in October, where he oversees the unit's investment activity, with a particular focus on new-media game changers. Besides Hanlon's more than 15 years of industry experience, most recently as executive vice president of Denuo, he's also a self-professed guru of '70s and '80s pop music trivia ("Give me a few bars of a song, and I'm probably going to know it," he boasts.)