by Paul Gough on Jan 29, 12:00 AM
FCB creative director thinks beyond creative.
by T. Miller on Jan 29, 12:00 AM
The ABC Blues
by on Jan 29, 12:00 AM
They had a cell phone before you knew what one was.
by Norman Schreiber on Jan 29, 12:00 AM
Retailers and magazines see event marketing as a way to extend relationships with consumers ... and boost sales too.
by on Jan 29, 12:00 AM
Cross-MediaGetting Media’s House in Orderby Steve Smith, popeyesmith@comcast.net It is so refreshing to hear a made member of the media actually say that they, not the ad industry, need to get more coherent about cross-platform ad sales. “Part of the difference has been that agencies and clients weren’t going to get behind it if they saw that the people selling it to them weren’t in agreement on it,” says Charles Tillinghast, MSNBC.com’s director of sales and marketing. When the combined sales forces of TV, print, and online came into the room together with …
by Robert Passikoff on Jan 29, 12:00 AM
Morning TV News Show Hosts Conquer Content
by Jack Loechner on Jan 29, 12:00 AM
Media buys should more than just 18-to-34-year-olds, think X'ers, Boomers, Seniors, and Millennials.
by Larry Dobrow on Jan 29, 12:00 AM
Industry leaders weigh-in on media’s place in the branding loop.
by John Gaffney on Jan 29, 12:00 AM
Multicultural and Simple.
by T. Miller on Jan 29, 12:00 AM
Resistance May Be Futile