Magazine winners and losers.

The race is on to catch year-end predictions.

Future ToolMRI+ Connects Electronic Media Kits Bob Warrens, director of Mediamark’s MRI+ program, knows all about gathering data from dozens of rate cards, making those last-minute phone calls, and after all that, trying to organize and compare the information to put together the best campaign for a client. As longtime research director of J. Walter Thompson, he remembers 20-person research staffs, file cabinets full of media kits, and the countless details involved in getting the right piece of information for a proposal. MRI+ takes all that information, adds the search and comparison capabilities computer …

Sizing up a close race.

Taking on Radio Consolidation

Outdoor Aims to Measure Up

The Supersize Mandate

The Supersize Mandate

Cross-MediaInternet Claims Bragging Rightsby Steve Smith, popeyesmith@comcast.net In its never-ending bid to become part of the media buying mix, the online sector is pushing those cross-media comparative studies faster than portals spew “sponsored” search results. TV tends to suffer most in this research. The July “DoubleClick Cross Media Reach Study” finds Yahoo! Search, Hotmail, or even Google and eBay have a larger audience than the top-rated “Friends” among the 18-to-49-year-old demo. Demonstrating apparently that you can add apples and oranges, the study gleans from Web, TV and magazine metrics Gross Ratings Points for the top 25 properties in …

Remember when TV was young and networks took genuine risks? Where is the chutzpah these days that once resulted in wacky-premise shows like The Munsters, I Dream of Jeannie or My Mother the Car? With another fall lineup composed mostly of the same old tired formats and ideas, here’s a look at some TV shows we’d really like to see: MTVBush League (reality, :60). Everyone’s got a bad habit to kick and rules to skirt, and the Bush girls — Jeb’s daughter Noelle and Dubya’s Barbara and Jenna — show how it’s done in Bush League. With miniature …