• Commentary: Media for a New World
    Outdoor Aims to Measure Up
  • Commentary: Media Soapbox
    Taking on Radio Consolidation
  • Research: Behind the Numbers, Cable and Broadcast Television
    Sizing up a close race.
  • Market Focus: Hispanics Growing in Buying Power
    But beware, advertising to this population requires research and sensitivity.
  • People Profile: Alan Gould
    New Venture Looks to Shake Up TV Ad Measurement.
  • Agency Profile: Fallon New York
    Making Waves, Not Just Ads.
  • Healthy Turbulence in the Friendly Skies
    If you took representatives from every airline in the world and put them in a big room, it would be a miserable affair these days. Not only is the industry still feeling aftershocks from Sept. 11, it is suffering from anemic revenues from a flat-out price war. And it is suffering from a marketing and advertising malaise that is hard to quantify but easy to see when you look at the dearth of innovation in campaigns and strategies. With some notable exceptions. "We’re very self-conscious about our success," says JetBlue marketing VP Amy Curtis-McIntyre. "We would …
  • Auto Ads Grind Gears
    That cool, glossy image is being revamped.
  • Tools & Resources: Startup Closeup: In Touch Weekly
    Magazine hopes to snag internet generation.
  • Satellite Radio Awaits Activation
    New services tout a low-clutter, highly focused alternative.
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