by Stephen Freitas on Oct 22, 12:00 AM
Outdoor Aims to Measure Up
by Michael Bracy on Oct 22, 12:00 AM
Taking on Radio Consolidation
by Jack Loechner on Oct 22, 12:00 AM
Sizing up a close race.
by Lindsey Fadner on Oct 22, 12:00 AM
But beware, advertising to this population requires research and sensitivity.
by Lee Hall on Oct 22, 12:00 AM
New Venture Looks to Shake Up TV Ad Measurement.
by Lee Hall on Oct 22, 12:00 AM
Making Waves, Not Just Ads.
by John Gaffney on Oct 22, 12:00 AM
If you took representatives from every airline in the world and put them in a big room, it would be a miserable affair these days. Not only is the industry still feeling aftershocks from Sept. 11, it is suffering from anemic revenues from a flat-out price war. And it is suffering from a marketing and advertising malaise that is hard to quantify but easy to see when you look at the dearth of innovation in campaigns and strategies. With some notable exceptions. "We’re very self-conscious about our success," says JetBlue marketing VP Amy Curtis-McIntyre. "We would …
by David Ward on Oct 22, 12:00 AM
That cool, glossy image is being revamped.
by Paul Gough on Oct 22, 12:00 AM
Magazine hopes to snag internet generation.
by Frank Saxe on Oct 22, 12:00 AM
New services tout a low-clutter, highly focused alternative.