Outdoor Aims to Measure Up
Taking on Radio Consolidation
But beware, advertising to this population requires research and sensitivity.
New Venture Looks to Shake Up TV Ad Measurement.
Making Waves, Not Just Ads.
If you took representatives from every airline in the world and put them in a big room, it would be a miserable affair these days. Not only is the industry still feeling aftershocks from Sept. 11, it is suffering from anemic revenues from a flat-out price war. And it is suffering from a marketing and advertising malaise that is hard to quantify but easy to see when you look at the dearth of innovation in campaigns and strategies. With some notable exceptions. "We’re very self-conscious about our success," says JetBlue marketing VP Amy Curtis-McIntyre. "We would …
That cool, glossy image is being revamped.
Magazine hopes to snag internet generation.
New services tout a low-clutter, highly focused alternative.