iTV‘Madison’s Wedding’ on Demandby Lee Hall, lee@deadlinemedia.net It's amazing what people will do when they have something new. Take the curious case of "Madison's Wedding," a locally produced video-on-demand project on Time Warner Cable's Raleigh, N.C., system. "Madison's Wedding" documents the marriage of Madison Lane, a popular radio personality in the market. The video, all 98 minutes of it, was offered for sale to the cable company's 130,000 customers. An experiment, said Time Warner Cable. A promotion, said WDCG-FM, Lane's station. Backed by a ton of on-air mentions on the …

When Kelly Ripa Speaks...

Here’s a question you are unlikely to read in a marketing textbook: What is the single most important demographic a marketer can target? Preteens? Women ages 25 to 39? Baby boomers? Truth is, there is only one real demographic of any true economic consequence. Granted, it is narrow, and difficult to find. But of all demographic categories, the only one that matters is the buyer. It is the buyer, more than any prescribed label or category, who controls the success or failure of a product. It is the buyer who ultimately justifies the investment in media. So it’s …