Cross-MediaRevenue Dreamsby Steve Smith, popeyesmith@comcast.net Is the dream of cross-platform ad sales finally coming true for the mega-mega media behemoths that have invested so much managerial time, investor money, and executive ego in setting up their conglomerates? Maybe, kinda. Despite all of the recent hand-wringing about a failed synergy model, big-big media are beginning to see up to 10% of their revenues coming from these outsize deals, according to GartnerG2 research director Denise Garcia. Now that each of these media brands has a special sales group in place to broker such deals, the concept is beginning …

Future ToolThey’ll Put Pen to PC, But Will You Put Ad Dollars There?by Kate Kaye You’re jotting down notes at a strategy meeting and the guy from creative starts up with another dull spiel. So you tune out and read that article about last night’s game when an ad for Ford’s latest SUV model whizzes across the page. This scenario isn’t as futuristic as it seems. In fact, if Microsoft gets its way, it could be happening as soon as November. That’s when the company will launch its long awaited pen-based …

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