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Emily Booth is associate editor of Revolution Magazine UK. Brits have a knack as hacks. And they're exporting that know-how to the U.S. in waves. Few things epitomize it more than the Stateside success of so-called lads' mags such as FHM and Maxim. It seems that a staple diet of girls, jokes, girls, cars, girls, and music sells men's mags by the bucketload, whichever country you're in. While Arena, Esquire, and GQ summed up the big-spending, big-watch-wearing Ô80s, the likes of loaded lowered the tone and …

On the surface, golf appears to be a healthy game, and the people who play it certainly constitute a desirable audience worthy of advertisers’ attention.