Well, it's December. And seeing as I'm not one to break from tradition, here's my year-end prediction. Get ready - it's a biggie. I predict that in 2007, we'll see the start of a massive migration away from marketing budgets and promotion, and a dramatic trend toward certain forms of consumer media, especially the kind that can stimulate buzz and generate traffic, both online and in stores. How do I know this? From watching mass marketing history repeat itself.