Clients who visit Renegade Marketing Group, housed in an industrial-chic suite above Manhattan's tony Chelsea Market, aren't looking for 30-second TV spots.

"What you want/How you want/When you want/Every time you want it/That's a good idea" - Otis Redding, "That's a Good Idea" Redding might have been crooning to an amorous girlfriend, but his lyrics resonate for marketers everywhere trying to keep up with empowered consumers in an increasingly fragmented market. Indeed, consumers are turning the advertising world on its head.

"Just let go!" As advertising catchphrases go, I doubt it will ever replace "Just Do It," but I imagine that's exactly what Procter & Gamble chief A.G. Lafley was hoping would happen when he issued version 2.0 of the packaged goods marketer's rallying cry last month during the Association of National Advertisers' annual conference.

How many great online business ideas have gone by the digital wayside? Too many to count. I remember during my analyst days reviewing countless business plans predicated upon 70 percent efficiency rates in user registration and 80 percent repeatable user traffic. These and other metrics of success were utterly unbelievable in light of one key element that simply didn't exist at the time: speed. High-speed data delivery, otherwise known as broadband, was the missing link in most of the presumptive businesses that tried to get off the ground in the heady days of the Internet.

My relationship with Naked Communications began as any typical 21st century love story does: through blogs. I met Ed Tam from the London office last December when he found my Web site through Russell Davies' blog and e-mailed me, impressed with my writing. I had been reading a lot about Naked at that point, and was very excited about my new friend. Ed and I talked about planning, bounced ideas off of each other, and chatted about our industry.

A recent study by spencer stuart found that the average tenure of a chief marketing officer has shrunk to just 22 months. Obviously that's not much of a window of opportunity to make a lasting impact on a company, so successful CMOs have to move fast. They have to develop the right strategies quickly, and then execute within the windows of opportunity afforded by their company's annual planning process.

In Lewis Carroll's classic Through the Looking Glass, the Red Queen explains to Alice that she is running as fast as she can just to stay in place - an image that reminds us that speed doesn't always mean progress.

What happens when the world of traditional TV syndication meets the open distribution and highly fragmented reality of the Web? It's a question we should all start asking ourselves, because a significant portion of the Web video audience will be driven through syndicated video offerings in the coming years.

The internet has changed all our lives, but there are a few things that it doesn't do quite so well as the traditional world. First on my list is what I'll call "serendipity." The Internet allows you to find what you want when you want it, to customize this, RSS that, and otherwise cull together things that interest you. But what about the fascinating stuff you don't choose but can have enormous impact on your life?

When Bainbridge recently launched its online media practice group, we sought to offer tools companies could use to effectively plan, given the rapidly changing media landscape. The idea was that major corporations and start-ups alike are being forced to adjust to planning at Internet speed.