A lot can happen in the first 24 hours of a new ad campaign. Take the California Milk Processor Board's recent "Got Milk?" outdoor launch.

Media buyers and planners are scouting for opportunities in digital magazines. But getting traditional advertisers to leap into the idea of a fully paperless, downloadable magazine like the new Viv (www.vivmag.com) remains a challenge.

Sprint Nextel customers are encountering something unusual on their mobile Web pages: ads.

Women who recently found Time, Inc.'s People in their mailboxes may have felt a little hungry after flipping through the pages.

Surf the internet any day of the week and you're bound to find an article about another company going "green."

 

Are reality shows getting old? In chronological terms, shows such as "American Idol," "Survivor," and "The Apprentice" aren't exactly newborns. In fact, they're granddaddies of the genre.

How we love our gadgets! Making them smaller and lighter and able to do everything but tie our shoelaces. If they light up and sing in the process, all the better.

If Consumer 2.0 is barraged with an unprecedented amount of media on any number of platforms, what can we expect for the next generation of media consumers? What does Consumer 3.0 look like?

A self-described Mac geek, Michael Corbett is keen on Apple's new iPhone. As news broke last month about the new gadget, the 24-year-old publishing assistant kept an eye on a Web site that featured live news updates from bloggers attending the Macworld Conference & Expo in San Francisco.