NBC Universal's launch of "iVillage Live" marked one of the most far-reaching efforts to meld the Internet and TV into a seamless media property embodying true convergence. It fell flat. But NBC is giving the syndicated show another shot under the new name of "In the Loop with iVillage."

Print may be dead but scratch 'n' sniff lives on, thanks to the Los Angeles Times. The newspaper teamed up with Fox Walden, a joint venture of 20th Century Fox and Walden Media, in September to create an ad using scented ink to promote the studio's upcoming release of Mr. Magorium's Wonder Emporium.

Kids like to play. So it shouldn't come as a surprise that kids' television networks will lean heavily on games in the coming months as they seek to build an audience online. Games are ideal engagement tools - you have to play them so they naturally keep visitors on a Web site longer.

Are visual communication forms like video' graphics and multimedia supplanting text-based media? Let us spell it out for you: N-o-w-a-y!

One of the strange conventions of science fiction film and television shows has been the idea that in the future, we will all dress alike. From "Twilight Zone" reruns to movies like The Matrix, Aeon Flux, and I, Robot, citizens of the distant future seem, for no obvious reason, to have given up the idea of dressing themselves as individuals.

Print media is facing well-known challenges, but from a strictly technological perspective, the industry is on the cusp of a promising new age.

Print is doomed. You've heard this before but probably have a hard time believing it. After all, your local newsstand is crammed with all sorts of newspapers, magazines, newsletters and free copies of The Onion, while Barnes & Noble has mountains of new titles and attracts legions of highly caffeinated book buyers.

The fact that you are reading this proves the theme of this month's issue of Media magazine: Text-based content is still relevant to savvy media consumers. And it's relevant to them regardless of the media content platform they may be consuming it on.

It's been exactly one year since I moved to New York, started at naked communications and wrote my first new next column. After some reflection, I realized that New York is actually the New Next - the most exciting place to be right now for this business that we're in. Not only is this city naturally bursting with cultural opportunities, but brands are also beginning to add to this culture in smarter and more strategically complete ways. There are so many different kinds of agencies forming here all the time that do a variety of fascinating things, ranging from digital …

Engagement remains a much debated topic in marketing and media. While some media agencies and researchers have embraced the concept, others believe that the "holy grail" of engagement relates to how consumers experience brands.