Fans attending games one and two of the 2008 World Series at Tropicana Field in St. Petersburg, Fla., might've noticed something a little different about the stadium experience, beyond the fact that the historically inept Rays were actually playing baseball before a full house - real live fans! rooting for the home team! - in October. They probably couldn't put their finger on it, but there was something distinctly ... well, citrusy ... about the park those two nights. Maybe they noticed the vague trace of odor and commented about it to their seatmates. More likely, they didn't.

The taxi stops at the hotel curb; you leap out of it into the hot desert sun, and after shoveling a few bills through the driver's side window, you pull your bag from the trunk and dart toward the automated doors before breaking into a full-on sweat. Seconds later, you're under assault.

March madness is one of the most exciting sporting events of the year. A significant portion of America watches the tournament unfold - and advertisers invest large sums to access that audience.

When you ask people: Who had the biggest impact on media last year? Who changed the rules we all play by? Who opened our eyes? Who was the Person of the Year in media? many respond, without a moment's hesitation, Barack Obama. We didn't pick him.

Apple's App Store is changing the world. Where YouTube brought in the golden era of user-generated content, the App Store is bringing in the age of small-business-generated content. Fitting, then, that it wasn't Apple's idea, but that of a small business.

Watching a movie in stereoscopic 3-D is akin to cinematographers playing an elaborate game with your mind.

In January, we reported that domino, in addition to a handful of other magazines, would refrain from publishing another "green" issue this year. Now, just one month shy of its fourth birthday, the shelter title will no longer publish any issues. Twisting the knife even further, its Web site will also cease to be.

CBS' hit How I Met Your Mother has a knack for taking show references and parlaying them into online reality. The best part: Each site solidifies fans' attachment to the quirky comedy. Forget cbs branding: This is cyberspace as show extension. Only dedicated viewers are likely to type in obscure urls, making the inside jokes even funnier. The weekly episode may end, but the fiction goes on forever; and as viewers live more of their lives online it makes sense that their shows would follow them there in a way that moves beyond streaming video.

Forget eharmony.com or match.com - kissmein3d.com is where it's at if you're feeling lonely and looking for virtual companionship.

When Passport Video created a 16-part video documentary on Elvis Presley's life, the finished product relied on material from television appearances and recorded performances, as is customary, but showed just a wee bit too much of the King's performances without adding any additional context or insight. And that's why the courts ruled against them in 2003 in what's become a textbook violation of fair use.