MediaPost Weekend Editions for August 2025
MediaPost Weekend - Saturday, Aug. 30, 2025
Ad Market Records First Decline In 22 Months In July
Amazon Ads Wraps Upfront, Touts 'Significant Growth'
Generation D
OOH Ad Spending Rises 3% To $2.86B In Q2
How Will 'Your' AI Agents Make Money?
Dentsu Weighs 'International' Sale
FTC Warns Google Over Allegedly Partisan Spam Filters
Meta To Invest Millions In Pro-AI Silicon Valley Super PAC
Data Reveals AI Search Dominance Is False Narrative, So Far
The Wizard Of AI, Google Reimagines 'Oz' Via Vegas Sphere
Musk Quest For Microsoft AI Software Biz Likely Includes Ads
Tesla False Advertising Class Action Allowed To Continue
Media Modeling Of Masculinity
Everything Is Content, Everything Is Commerce
Report: IPG Violated Climate Policy Via Saudi Aramco, QatarEnergy Work
Turing 3.0
UK Regulator Finds Omnicom-IPG Will Have Strong Competition
WPP's Rose To Unveil Company Turnaround Plan At Town Hall Meeting
Cracker Barrel Retreats On Redesign Plans
MediaPost Weekend - Saturday, Aug. 23, 2025
MSNBC Rebranding To MS NOW Is Head-Scratcher Of The Week
Cracker Barrel Faces Pushback Over New Logo
American Eagle's Sydney Sweeney Ad Splits Opinion Along Political Lines
Musk's Near $100B OpenAI Bid Could Complicate Advertising
Search Found Indexing Grok Chats Too, Same Mistakes As ChatGPT
TikTok Limits Hashtags As Algorithms Become More Sophisticated
This AI Is Brought To You By Advertising
Meta Further Consolidates Ad-Targeting Options
Amazon To Test Sponsored Ads Through Macy's Retail Network
Retail Media Networks: Not Very Measurable, Yet Necessary
Walmart Shoppers Prove Resilient As Sales Climb
Home Depot Misses Forecasts, Gains Market Share
Retail Is Broken, And Stitch Fix Wants To Help
ESPN Goes All-In For 'All-In-One' Streamer, App Launch
Meta Unveils AI Ad Features Built For Holiday Rush
Do You Trust Today's Arbitraging Ad-Tech Industry To Be Your Agentic AI?
Mastercard Shifts $180M Global Media To WPP
'Wired' And 'Business Insider' Take Down AI-Generated Articles
A Young Media Person's Guide To Evaluating Pilots
Outfront Media Makes It Permanent, Names Brien CEO
An Industry First About Some 'Industry Firsts'
Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum
MediaPost Weekend - Saturday, Aug. 16, 2025
ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
Judge Tosses Rumble Suit Against WFA, WPP, Diageo
Search.com's $35B Bid For Chrome Tops Perplexity's, Barely
'Alien: Earth': Prepare To Have Your Mind Blown
Taylor's Tangerine Dream Has Marketers In A Hue Frenzy
More Marketers Asking: When Will The AI Payoff Get Here?
Meta Updates System For Brand Rights Protection
Meta AI Companions Reportedly Getting 'Sensual' With Kids
Mediaocean Adds Child Sex Abuse To Its Ad Verification Service
Court Urged To Preserve Block On California Kids Safety Code
Amazon's Same-Day Perishables Push Puts Walmart, Instacart On Notice
Creativity Pays For Advertisers -- But Advertisers Don't Want To Pay For Creativity
The Night Greg Gutfeld Went On Fallon's 'Tonight Show'
Netflix Wraps Upfront With 'Doubled Commitments'
Prime-Time Upfront +5% To $31B, CPMs Drop
IAB Tech Lab Updates Taxonomy For Mapping Content To Ads
Got Ethics?
MediaPost Weekend - Saturday, Aug. 9, 2025
ESPN Strikes $3B NFL Media Ownership Deal
California Deep Fake Law Struck Down
Amazon Accelerates DSP, Trade Desk Stock Crumbles
Lesser Takes Center Stage In WPP Investor Call, Runs A Pre-Roll Spot
Who Will Write The AI Playbook For Kids? Kate O'Loughlin Has Some Awesome Suggestions
Crypto Group Claims Responsibility For Hurling Sex Toys During WNBA Games
Ikea Brings Kitchens To Best Buy: A Blueprint For Smart Brand Partnerships
In Pod We Trust, Nielsen Fuses Edison Data Into Media Planning
Media, Ad Company Size Apparently Still Matters -- But Should Marketers Care?
New Company, Old Problem: What To Do With Basic Cable
Yelp Co-Branded Ads Help Localize National Brands
Beyonce And Levi's Have Nothing To Do With American Eagle
Trump Weighs In On Jaguar Rebranding, American Eagle
OpenX Accuses Google of 'Rigging' Ad Auctions In Latest Lawsuit
WPP Media Expands Nielsen Deal, Includes 'Interoperability'
3.Joe: Why Huge.com Turned Me Into A Cartoon Avatar
From Panels Of Pros To 'Panels & Prose,' Why You'll Be Seeing Steve Smith In The Funny Papers
MediaPost Weekend - Saturday, Aug. 2, 2025
Meta Reports Q2 Growth, Unveils 'Superintelligence' Lab
Caution: You May Feel Stupider After Reading This
OpenAI Flips Switch After Google Indexes Private Chats In Search
Amazon, Shopify Seen Using Code To Block AI Agents
Amazon Turns Off Google Shopping Ads
Disney Upfront: Big Gains In Streaming, Sports
Paramount Labels Upfront 'Consistent,' Says Streaming Represented 30%
Musk Plans More Defendants In Ad Boycott Suit
WTF Is YouTube Monetizing Now: 'Stronger Profanity'
Something Bugs Me About WBD's 'Unmerger'
CMOs Have Lost Their Clout, Can They Ever Get It Back?
Inputs Vs. Outputs, And Nielsen's New 'Outcomes Marketplace'
MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
Watchdogs Blast Omnicom-IPG Merger Conditions
Forget The Quaint Notion Of 'Trust,' The Time Has Come For A 'Rage Barometer'
Omnicom's Samardzija To Join Stagwell In The Fall
Leah Meranus' Successful Hop To PMG From Dentsu X
Dunkin' Faces Backlash Over Genetics Reference
American Eagle Under Fire For Sydney Sweeney Effort