MediaPost Agency Daily Editions for February 2021
- MediaPost Agency Daily - Friday, Feb. 12, 2021
- Report: Industry Split On Whether Media Plans Drive Buys Or Vice Versa
- Erich & Kallman Wins Auto Service Brands Meineke, Take 5 Oil Change
- Publicis Groupe Creates 'Le Truc' Creative Collective
- AFM Returns To GSD&M Fold
- Panda Express Stresses Authenticity With Lunar New Year Spot
- Bogie, Wonder Woman Promote Mask Wearing In New Ad Council Campaign
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV Ratings
- Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
- Bee-ing There: Terry Crews Suits Up For Honeycomb
- MediaPost Agency Daily - Thursday, Feb. 11, 2021
- Publicis Groupe Wins $600 Million Inspire Brands Restaurant Portfolio
- Dr. Scholl's Awards U.S. Media To OMD
- IPG Reports 5.4% Q4 Organic Dip As U.S. Remains 'Remarkably Resilient'
- Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan
- YouTube First Platform To Earn MRC Content-Level Brand Safety Accreditation
- Code And Theory Suits Up For The Washington Football Team
- Valentine's Day Purchases Driven By Four Behavioral Triggers
- Super Bowl Wrap-Up, Part II: To Err Is Human
- Why Do Marketers Prefer The Walled Gardens?
- WPP Sharpens Digital Transformation Skills In Latam With DTI Deal
- Jeep Removes Springsteen Video After News Of DUI Arrest Surfaces
- Lexus Appoints New UK Agency Partners
- MediaPost Agency Daily - Wednesday, Feb. 10, 2021
- OK Boomers, You're Tired Of Your Children
- WFA Report Finds Transformation Hampered By Attitudes, Corporate Cultures
- Inside Corona's Speedy Super Bowl-Related Promotion Effort
- Castronuovo Joins Two Nil Holdings As COO
- Mediabrands' Index Finds Social Media Generally More Responsible: Touts Endorsements From 4As, GARM
- Curiosity Win Donatos Assignment
- Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
- MMGY Global Checks In With Victoria Canada
- Holy Moly: Bruce And Jeep Go To The Super Bowl
- MediaPost Agency Daily - Tuesday, Feb. 9, 2021
- Forecast: COVID Protocols Will Limit 2021 Beauty Advertising Spend
- Agencies Support Female Empowerment Projects
- Indie Agencies Collaborate On New Intern Program For Black Students
- In 'Safe' Super Bowl, Rocket Mortgage, Bud Light's Lemons Get It Right
- Brands Demonstrate Performance Marketing In Super Bowl LV Ads
- Miller Elevated To Global Chief Marketing and Communications Officer At McCann Worldgroup
- Key Trends From Ecom To Ice Cream In The Era Of Extreme Innovation
- My Favorite And Least Favorite Super Bowl Spots This Year
- Audi Norway Responds To General Motors' Poke Of Its Country
- Jeep Forgets Michigan's UP In Map
- Grey London Appoints New Leadership Team
- MediaPost Agency Daily - Monday, Feb. 8, 2021
- Agencies, Brands Celebrate Black History Month
- Dentsu Reportedly Pondering Sale Of Its Tokyo HQ Building
- U.S. Management Reshuffle At Publicis Groupe
- Magnite Acquires SpotX For $1.17 Billion
- Tobaccowala: Big Companies 'No Longer Scared' Of Big Tech Platforms
- Jeep Enlists 'The Boss' For 2-Minute Unity Plea
- 'Internet Marketing' Rises, 'Direct Marketing' Slides
- Amazon's Super Bowl Ad Steams Up The Internet
- Bryant Appointed Head Of Communications Havas Creative NA
- Dr. Scholl's Finds Perfect Fit With Joan Creative
- MediaPost Agency Daily - Friday, Feb. 5, 2021
- Havas Media Reorganizes UK Agencies Into New Entertainment Group
- Where Are They Now?
- Duncan Channon Wins CA Vaccine Campaign Contract
- P&G's Pritchard Named WFA Global Marketer Of The Year
- Kantar Raises Ad Measurement Standards With Google Data Integration
- Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
- Anheuser-Busch Super Bowl Image Ad Kind Of... Sobering
- Funny New Spots From Progressive Promote Serious Savings
- Generator Media + Analytics Appointed Media AOR for Stella Watch Company
- MediaPost Agency Daily - Thursday, Feb. 4, 2021
- Sadoun Dismisses Talk Of A Major Publicis Groupe Transaction
- Deutsch NY Wins Celestial Seasonings Business
- Agency New Business Revenue Down 5.8% In 2020
- MediaCom Dominates 2020 New Media Business Wins, Others Fall Behind
- Philadelphia Would Rather Be With USIM
- Pre-Super Bowl Ad Releases Hit A Low: Down 73% Vs. 2020
- Ascential Doubles Down On MediaOcean Rival Hudson MX, Leads New $63.5 Million Round
- GM Releases Celeb-Filled Spot Ahead Of Game
- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
- P&G, NFL and Meijer Team Up For Outsized In-Store SB Promotion
- Havas Taps Canvas' Ginsberg As Chief Investment Officer
- MediaPost Agency Daily - Wednesday, Feb. 3, 2021
- Publicis Groupe Reimburses All Voluntary Salary Cuts
- Innocean WW Taps Kim As Its First Global Chief Strategy Officer
- Ford Plans Regional-Only Super Bowl Buy
- Omnicom Health Group Names Edwards Chief Digital Officer
- New Ad Council Autism Campaign Focuses On Detecting Early Signs
- One Club Expands One School Program To Atlanta, Chicago
- Men's Grooming Brands Leverage WFH Trends
- Ebbs And Flows Of Consumerism In Post-Pandemic World
- New Ad Condemns Republicans For Letting Trump Off The Hook
- Dentsu Reportedly Paid Damages To Settle 'Woodstock 50' Suit
- Startup Raises $1 Billion From Alphabet, Salesforce And Other Investors
- MediaPost Agency Daily - Tuesday, Feb. 2, 2021
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
- Mindshare Adds Solutions Officer
- GameStop Reddit'ers Start Spreading Their Gospel Via OOH
- The Mill Appoints Mandel CEO As It Expands Marketing Practice
- Facebook Inc. Now Controls Nearly 30% Of Online Ad Spend
- Brands Including Stella Artois, Uber Eats Enlist Celebs For Super Bowl
- 1,984 Reasons To Check Out GroupM's New Data Ethics Tool
- WARC Tackles 'Marketing In A Polarized Nation'
- AOA Will Expand Its Visibility With Two By Four
- MediaPost Agency Daily - Monday, Feb. 1, 2021
- Aesop Names Havas As First CX Agency
- Project X Unveils New Suite Of Client Tools, Rebranding
- Long Story: Lite Beer Marketing Stunt Depends On Lengthy Set-Up
- Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
- With SB Spot And 'Shaq Bowl,' Mercari Wants To Meet America
- Facebook To Give Brands Control Of Ad Buys Next To Its Most Organic Content: The Topics Of Its Newsfeed
- The Cultural Shifts That Could Impact Brand Growth
- Publicis Groupe Awarded More RB Business
