MediaPost Agency Daily Editions for February 2024
- MediaPost Agency Daily - Thursday, Feb. 15, 2024
- Minor Trends Of The Super Bowl
- Dentsu Loses Ground In 2023
- The Shotline Campaign Gives Voice To Victims, Confronts Lawmakers On Gun Violence
- H&R Block's 'Responsibility Island' Turns Steamy Into Sensible
- GroupM NA Names Kim COO, Reilly CGO
- A Nation Divided: Did Taylor Swift Get Too Much Super Bowl Coverage?
- Inside CeraVe's Three-Phase Big Game Assault
- Diversity In Data: Can Multicultural Insights Transform Programmatic?
- LinkedIn Launches Media Planning API For Agency Partners
- Kendall Jenner's 818 Tequila, Rao's Team For Pasta Recipe Twist
- Sussman Taps Empower's Shaffner As President
- Publicis' CJ Selects Pierini As CEO
- Former Reprise Exec McConellogue Joins Swell Media As CEO
- MediaPost Agency Daily - Wednesday, Feb. 14, 2024
- Foot-Washing -- And Other Unexpected Ad Activities
- R3: Publicis Groupe Is No. 1 In New Business For 2023
- Data Targeting Startup Recruits Ad Vets For Advisory Board
- Arnold Adds 2 Senior Execs To Account, Strategy Units
- Michelob Ultra's 'Superior Beach' SB Ad Tops In Brand Effectiveness
- Welcome To PMG's New HQ
- Astral Margarita Serves Latest Ready-Made-Cocktail To Millennials
- Why More Brands Turned To Regional Super Bowl Ad Buys
- Fintech Chime Names Croud Brand Media Planning Agency
- Amazon Sued Over Ads In Prime Video
- LinkedIn Launches Media Planning API For Agency Partners
- Scorecard: Super Bowl QSR Spots
- MediaPost Agency Daily - Tuesday, Feb. 13, 2024
- Bring Me The Head Of JFK, Said No One Ever
- Havas Buys Agency Ledger Bennett, Restructures UK B2B Ops
- CeraVe Ad By Ogilvy Wins Super Clio
- Shoe-In: FootJoy Uses Golf Duel To Highlight Game's Pleasures
- It's Almost Valentine's Day. Have You Hugged Your Plumber Lately?
- Most Effective Super Bowl Spots, Creatively Speaking
- Television, Search Shown Inseparable During Super Bowl
- Atomic London Names Vita As Head Of Strategy
- Biden's 2024 Campaign Joins TikTok Despite Security Concerns
- NatureSweet Selects Bakery As AOR
- New Super Bowl (And TV) Viewing Record: 123.7M Viewers
- Spurning Cupid: Brands Are Ignoring Valentine's Day
- Kia, BMW, VW, Toyota Score High Among Super Bowl Spots
- MediaPost Agency Daily - Monday, Feb. 12, 2024
- Etsy Brings Beast Mode To Gift Mode
- Travel South Dakota Kicks Off First Super Bowl Ad
- Antisemitism Ad, 'Silence,' To Air In Super Bowl's First Half
- NFL Stars Promote Dessert Taco Shells In Super Bowl Run-Up
- True Classic's 'Collab' With Food, Beverage & Makeup SB Advertisers
- WPP Takes Stake Agency Startup OH-SO Digital
- Inside Duolingo's Gassy Super Bowl Stunt
- Study: Boomers Run On Dunkin', Starbucks, Fast Food
- Echo Falls Uses Wine Labels To Explain Super Bowl To U.K. Fans
- Sponsorships Are Seen As Expensive For Corporate Brands
- Mr. World Gets A Podcast
- Rhone Names Ima-Home Lead Agency
- MediaPost Agency Daily - Friday, Feb. 9, 2024
- IPG Reports Full-Year Growth Decline With Surprising Q4 Gains
- Carl's Jr. Returns To Super Bowl, Promotes Free Burgers
- Booking.com Checks In Tina Fey For Super Bowl Ad
- Site Specific: Scorsese Directs First Super Bowl Spot For Squarespace
- Using Brand Experiences To Turn Super Bowl Viewers Into Lifelong Fans
- Ranson Upped To Chief Client Officer, Red Door Interactive
- Stagwell's Sport Beach Returning To Cannes Lions Festival
- Assembly Bolsters European Leadership Team
- 'TP Is Nacho Best Choice': Dude Wipes Runs Cheeky Digital OOH SB Campaign
- Kia's Super Bowl Spot Has All The Feels
- Big Game Ad Claims: Trends, Lessons Learned
- Bud Light Goes For Genie Outreach
- MediaPost Agency Daily - Thursday, Feb. 8, 2024
- BMW's Unique Take On Imitation
- Publicis Groupe Surges In Q4 As Full-Year Growth Reaches 6.3%
- Football Fans Asked To Take The Jif And 'Save The Celery'
- Acadia Wins Consolidated Search, Amazon & Paid Media Remit From EWC
- Bucket List: Ally Bank 'Saves' Super Bowl Ad For Key Demos
- Ad Executives Rank Retail Media As Most Important Marketing Channel
- Will Michelob Ultra's 'Superior Beach' SB Ad Be This Year's Consumer Favorite?
- Agency Leader Brennan Nevada Johnson On Why Black History Month Matters
- St Luke's Names Proudlock As Strategy Director
- Microsoft Back In The Big Game With Copilot Ad
- Bridges Consumer Healthcare Selects Curiosity As AOR
- Byron Allen Loses $100M Lawsuit Against McDonald's
- Aubrey Plaza Deadpans 'Having A Blast' In Mtn Dew's Super Bowl Ad
- Caveats Flood Paid Search, Retail Media Investments
- MediaPost Agency Daily - Wednesday, Feb. 7, 2024
- The Grammys Get Profound
- Omnicom Growth In 2023 Reached 4.1%
- Messi Takes 'Superior' Shot For Michelob Ultra In Super Bowl Spot
- Cold Foam Creamer Makes Coffee 'Delicious'
- Leadership Change At Havas Group's Gate One
- Angel Soft Packages New Look, Based On Animated Spot
- Anheuser-Busch Light Beers Go Heavy On Celebs For Super Bowl
- United Airlines Gets Creative With Super Bowl Offerings
- 'Going For It' On 4th Down: The Problem With NFL Analytics
- MediaPost Agency Daily - Tuesday, Feb. 6, 2024
- Dove Jumps Into The Confidence Pool
- S-RM Pushes Simplicity In Cybersecurity Brand Campaign
- Susan Credle Named IPG's First Creative Advisor
- Dove Confronts 'Hard Knocks' For Girl Athletes
- T-Mobile Names Dentsu Creative Lead Agency
- 'Doctor' Recommends Drumsticks In Super Bowl Spot
- Report: Celebrity SB Ads Work Best When Multiple Stars Are Involved
- BodyArmor Challenges 'Field Of Fake' In Super Bowl Debut
- Jason Mamoa Channels Jennifer Beals In T-Mobile Super Bowl Spot
- Robert Downey's Happy Company Devises Post-Super Bowl Response
- IPG's Huge Launches AI-Powered 'Culture Decoder'
- BMW, Nissan, Toyota, Kia Reveal Super Bowl Plans
- MediaPost Agency Daily - Monday, Feb. 5, 2024
- Paramount+ Keeps Climbing With Some High-Altitude Comedy
- PETA Enlists Edie Falco In Spot Running Super Bowl Sunday
- Revamped Huge Unveils Subscription Product
- Ocean Spray Launches New Visual Identity, Supports 'Wildy Uncommon' Vision
- Pluto TV Celebrates Couch Potatoes in Super Bowl Ad Debut
- Pereira O'Dell Launches AI Innovation Lab
- February 13: It's All About The ....Hooha?
- How Marketers Can Shape Up, And Slim Down, With Measurement
- Carney Joins Orci As VP Strategic Planning Director
- Super Bowl Spot Shows How Google Tech Helps The Blind, Visually Impaired Take Photos
- How To Reach Persuadables IRL
- Sir Patrick Stewart Wallops 'Hey Arnold' In Paramount+ Super Bowl Spot
- Jeremy Renner Feeling 'Planty Good' In Silk's Super Bowl Debut
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
- MediaPost Agency Daily - Friday, Feb. 2, 2024
- State Farm Will Be Back
- Publicis Health Settles Opioid-Related Legal Dispute For $350 Million
- Oreo Gives History A 'Twist' In Its Return To The Super Bowl
- Omnicom Bolsters Creative Content Offering With Coffee & TV Acquisition
- Merman Taps Ramos-Chapman To Direct Spots, Branded Content
- Suicide Squad Employs Snarky Spot To Promote Action-Shooter Game
- Hoak Tapped To Succeed Robinson As TMA's Chief Creative Officer
- Stewart, Barrymore Headline Super Bowl Spot For Paramount+
- Potts Named As Growth Director, Gigasavvy
- Help Ukraine Now
