MediaPost Agency Daily Editions for February 2024
MediaPost Agency Daily - Thursday, Feb. 15, 2024
Minor Trends Of The Super Bowl
Dentsu Loses Ground In 2023
The Shotline Campaign Gives Voice To Victims, Confronts Lawmakers On Gun Violence
H&R Block's 'Responsibility Island' Turns Steamy Into Sensible
GroupM NA Names Kim COO, Reilly CGO
A Nation Divided: Did Taylor Swift Get Too Much Super Bowl Coverage?
Inside CeraVe's Three-Phase Big Game Assault
Diversity In Data: Can Multicultural Insights Transform Programmatic?
LinkedIn Launches Media Planning API For Agency Partners
Kendall Jenner's 818 Tequila, Rao's Team For Pasta Recipe Twist
Sussman Taps Empower's Shaffner As President
Publicis' CJ Selects Pierini As CEO
Former Reprise Exec McConellogue Joins Swell Media As CEO
MediaPost Agency Daily - Wednesday, Feb. 14, 2024
Foot-Washing -- And Other Unexpected Ad Activities
R3: Publicis Groupe Is No. 1 In New Business For 2023
Data Targeting Startup Recruits Ad Vets For Advisory Board
Arnold Adds 2 Senior Execs To Account, Strategy Units
Michelob Ultra's 'Superior Beach' SB Ad Tops In Brand Effectiveness
Welcome To PMG's New HQ
Astral Margarita Serves Latest Ready-Made-Cocktail To Millennials
Why More Brands Turned To Regional Super Bowl Ad Buys
Fintech Chime Names Croud Brand Media Planning Agency
Amazon Sued Over Ads In Prime Video
LinkedIn Launches Media Planning API For Agency Partners
Scorecard: Super Bowl QSR Spots
MediaPost Agency Daily - Tuesday, Feb. 13, 2024
Bring Me The Head Of JFK, Said No One Ever
Havas Buys Agency Ledger Bennett, Restructures UK B2B Ops
CeraVe Ad By Ogilvy Wins Super Clio
Shoe-In: FootJoy Uses Golf Duel To Highlight Game's Pleasures
It's Almost Valentine's Day. Have You Hugged Your Plumber Lately?
Most Effective Super Bowl Spots, Creatively Speaking
Television, Search Shown Inseparable During Super Bowl
Atomic London Names Vita As Head Of Strategy
Biden's 2024 Campaign Joins TikTok Despite Security Concerns
NatureSweet Selects Bakery As AOR
New Super Bowl (And TV) Viewing Record: 123.7M Viewers
Spurning Cupid: Brands Are Ignoring Valentine's Day
Kia, BMW, VW, Toyota Score High Among Super Bowl Spots
MediaPost Agency Daily - Monday, Feb. 12, 2024
Etsy Brings Beast Mode To Gift Mode
Travel South Dakota Kicks Off First Super Bowl Ad
Antisemitism Ad, 'Silence,' To Air In Super Bowl's First Half
NFL Stars Promote Dessert Taco Shells In Super Bowl Run-Up
True Classic's 'Collab' With Food, Beverage & Makeup SB Advertisers
WPP Takes Stake Agency Startup OH-SO Digital
Inside Duolingo's Gassy Super Bowl Stunt
Study: Boomers Run On Dunkin', Starbucks, Fast Food
Echo Falls Uses Wine Labels To Explain Super Bowl To U.K. Fans
Sponsorships Are Seen As Expensive For Corporate Brands
Mr. World Gets A Podcast
Rhone Names Ima-Home Lead Agency
MediaPost Agency Daily - Friday, Feb. 9, 2024
IPG Reports Full-Year Growth Decline With Surprising Q4 Gains
Carl's Jr. Returns To Super Bowl, Promotes Free Burgers Checks In Tina Fey For Super Bowl Ad
Site Specific: Scorsese Directs First Super Bowl Spot For Squarespace
Using Brand Experiences To Turn Super Bowl Viewers Into Lifelong Fans
Ranson Upped To Chief Client Officer, Red Door Interactive
Stagwell's Sport Beach Returning To Cannes Lions Festival
Assembly Bolsters European Leadership Team
'TP Is Nacho Best Choice': Dude Wipes Runs Cheeky Digital OOH SB Campaign
Kia's Super Bowl Spot Has All The Feels
Big Game Ad Claims: Trends, Lessons Learned
Bud Light Goes For Genie Outreach
MediaPost Agency Daily - Thursday, Feb. 8, 2024
BMW's Unique Take On Imitation
Publicis Groupe Surges In Q4 As Full-Year Growth Reaches 6.3%
Football Fans Asked To Take The Jif And 'Save The Celery'
Acadia Wins Consolidated Search, Amazon & Paid Media Remit From EWC
Bucket List: Ally Bank 'Saves' Super Bowl Ad For Key Demos
Ad Executives Rank Retail Media As Most Important Marketing Channel
Will Michelob Ultra's 'Superior Beach' SB Ad Be This Year's Consumer Favorite?
Agency Leader Brennan Nevada Johnson On Why Black History Month Matters
St Luke's Names Proudlock As Strategy Director
Microsoft Back In The Big Game With Copilot Ad
Bridges Consumer Healthcare Selects Curiosity As AOR
Byron Allen Loses $100M Lawsuit Against McDonald's
Aubrey Plaza Deadpans 'Having A Blast' In Mtn Dew's Super Bowl Ad
Caveats Flood Paid Search, Retail Media Investments
MediaPost Agency Daily - Wednesday, Feb. 7, 2024
The Grammys Get Profound
Omnicom Growth In 2023 Reached 4.1%
Messi Takes 'Superior' Shot For Michelob Ultra In Super Bowl Spot
Cold Foam Creamer Makes Coffee 'Delicious'
Leadership Change At Havas Group's Gate One
Angel Soft Packages New Look, Based On Animated Spot
Anheuser-Busch Light Beers Go Heavy On Celebs For Super Bowl
United Airlines Gets Creative With Super Bowl Offerings
'Going For It' On 4th Down: The Problem With NFL Analytics
MediaPost Agency Daily - Tuesday, Feb. 6, 2024
Dove Jumps Into The Confidence Pool
S-RM Pushes Simplicity In Cybersecurity Brand Campaign
Susan Credle Named IPG's First Creative Advisor
Dove Confronts 'Hard Knocks' For Girl Athletes
T-Mobile Names Dentsu Creative Lead Agency
'Doctor' Recommends Drumsticks In Super Bowl Spot
Report: Celebrity SB Ads Work Best When Multiple Stars Are Involved
BodyArmor Challenges 'Field Of Fake' In Super Bowl Debut
Jason Mamoa Channels Jennifer Beals In T-Mobile Super Bowl Spot
Robert Downey's Happy Company Devises Post-Super Bowl Response
IPG's Huge Launches AI-Powered 'Culture Decoder'
BMW, Nissan, Toyota, Kia Reveal Super Bowl Plans
MediaPost Agency Daily - Monday, Feb. 5, 2024
Paramount+ Keeps Climbing With Some High-Altitude Comedy
PETA Enlists Edie Falco In Spot Running Super Bowl Sunday
Revamped Huge Unveils Subscription Product
Ocean Spray Launches New Visual Identity, Supports 'Wildy Uncommon' Vision
Pluto TV Celebrates Couch Potatoes in Super Bowl Ad Debut
Pereira O'Dell Launches AI Innovation Lab
February 13: It's All About The ....Hooha?
How Marketers Can Shape Up, And Slim Down, With Measurement
Carney Joins Orci As VP Strategic Planning Director
Super Bowl Spot Shows How Google Tech Helps The Blind, Visually Impaired Take Photos
How To Reach Persuadables IRL
Sir Patrick Stewart Wallops 'Hey Arnold' In Paramount+ Super Bowl Spot
Jeremy Renner Feeling 'Planty Good' In Silk's Super Bowl Debut
Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
MediaPost Agency Daily - Friday, Feb. 2, 2024
State Farm Will Be Back
Publicis Health Settles Opioid-Related Legal Dispute For $350 Million
Oreo Gives History A 'Twist' In Its Return To The Super Bowl
Omnicom Bolsters Creative Content Offering With Coffee & TV Acquisition
Merman Taps Ramos-Chapman To Direct Spots, Branded Content
Suicide Squad Employs Snarky Spot To Promote Action-Shooter Game
Hoak Tapped To Succeed Robinson As TMA's Chief Creative Officer
Stewart, Barrymore Headline Super Bowl Spot For Paramount+
Potts Named As Growth Director, Gigasavvy
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