MediaPost Agency Daily Editions for August 2024
- MediaPost Agency Daily - Friday, Aug. 16, 2024
- Attention, Shoppers: Interested In A Primark 2 A.M. Special?
- Robertson Takes Reins As BBDO Worldwide Chairman, Reyes Promoted To President-CEO
- Bulletproof's New Platform Favors Creative Disruption
- Digitas Creates Crocs Mad Lab To Up Fan Engagement
- August Blitz: Kamala Harris Buys $90M In Ads In Battleground States
- Meta Updates AI Ad System For Further Campaign Customization
- Havas Media Network Taps Noise Digital's Simkin As Canadian President
- BAM Connection Handles Rohto Eyecare Push
- From LeBron To Simone: How Sports Brands Can Recalibrate To Women
- Dickies Taps Backbone For Marketing, Influencer Management
- MediaPost Agency Daily - Thursday, Aug. 15, 2024
- Civitas Opens NYC Office, Names 2 Execs To Deepen Sports Marketing
- AbelsonTaylor Launches AT Activate To Enhance Media Options
- Study Finds Creative B2B Ads Perform Better As Time To Purchase Grows
- Dentsu Reports First-Half Recovery, Cites New Media Business Wins
- Hanson Dodge Wins 2 New Assignments
- Bombay Sapphire Uses 'Friday' Spot To Recruit New Gin Drinkers
- Summer Premium Streamers' Ad, Promotion Spend Down 25%
- FTC Outlaws Fake Endorsements
- Howie Mandel Latest Celeb To Slip Into Skechers
- MediaPost Agency Daily - Wednesday, Aug. 14, 2024
- Cupak Named Head Of Product For PMG
- Aloha Positions Protein Snacks As 'Deliciously Satisfying'
- GroupM Unveils Exclusive Partnership With Commerce Platform Pacvue
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
- Feet First: Soles4Souls Opens 'Doors' For Needy Kids
- Olympics Wrap-Up: Which Brands Found Glory?
- Email Match: Firms Team Up To Drive Engagement, Identity Matching
- iSpot 'Certified' As Ad Currency, First For Personified Demos
- Message To Fiverr: Nobody Puts Martha In The Corner
- MediaPost Agency Daily - Tuesday, Aug. 13, 2024
- BBN Adds Global Muscle With Park & Battery, Nuvola Cloud Solutions
- California Grown Pushes State's Agriculture Via 'Sound'
- Programmatic Landmine: Ads Can Appear On Sites That Harm The Brand
- Buchanan's Whisky Celebrates Austin Soccer Fans '200%' Passion
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
- Digital Economy To Reach $16.5T, Take 17% Of GDP By 2028
- The Power Of TikTok, Gen Z -- And The Changing Political Landscape
- Meta Expands UMG Deal To WhatsApp, Threads
- Al Roker Goes Rogue For BMW
- MediaPost Agency Daily - Monday, Aug. 12, 2024
- The Issue With The September Issue
- Iris Worldwide, MarketOne Create Revenue Tool For B2B Enterprises
- King's Hawaiian Selects Erich & Kallman For Creative Duties
- Report: People Of Color Well-Represented In Olympic Ads
- Holiday Planning For Brands And Agencies Starts Right About...Now
- The Importance of Storytelling for Black Businesses
- X Removes All Ads For Premium Subs Following GARM Shutdown
- Beyond The Screen: How Audio Ads Can Add To Your Brand's Success
- JDO Gives Havana Rum Spirited Redesign
- Court Rules For Meta In Battle With RFK, Jr. Over Anti-Vax Posts
- Mascatello Promoted To Head Of Design, Mythology
- TV Viewers See Value In Free, Ad-Supported Streaming
- MediaPost Agency Daily - Friday, Aug. 9, 2024
- WFA Shutters GARM, X Antitrust Suit Cited
- Terri & Sandy Wins Four Revlon Accounts
- Stagwell Expands MENA Footprint With Consulum Acquisition
- New Engen Picks Hill To Oversee Affiliate Marketing
- Green Leads House 337's Brand-Building As Chief Creative Officer
- BBDO Taps Choi To Run Its New York, Chicago Offices
- Duncan Channon Taps Costa For Senior Creative Role
- Smokey Bear Celebrates 80th Anniversary
- RMNs Meet MFAs
- Beyond The Screen: How Audio Ads Can Add To Your Brand's Success
- MediaPost Agency Daily - Thursday, Aug. 8, 2024
- Read On GroupM: Not As Successful In North America As It Needs To Be
- Ascential Agrees To Acquire Effies, Will Join Lions
- Dentsu Integrates Merkury Platform With Quantcast
- Plumecke Named Innocean's European COO
- Reality Check: Libresse/Bodyform Reveals 'Period' Truths
- Bud Light Salutes NFL 'Sunday,' Team Partnerships
- Walsh Takes Reins As COO Ogilvy Health
- Abbott Elementary's Fox Fronts BuzzBallz Campaign
- Dentsu Touts AI For Media Planning, Downplays Cookies
- An Open Letter To Advertisers
- Mind Your Own Damn Business!
- TDA Boulder Wins AOR Duties For Del Real Foods
- MediaPost Agency Daily - Wednesday, Aug. 7, 2024
- What We Learned From Simone Biles: Powerade For The Win
- WPP Loses More Ground, Sells Majority Stake In FGS
- VW Extends DDB Contract, Adds Precision Marketing To Omnicom Remit
- Ahold Delhaize Taps Havas For Media, Cites Real-Time Data
- Anomaly Expands Senior Posts In Los Angeles
- Doner Commits $1M To Hire Local Ad Talent
- Miller's Ale House Taps Spark For Brand Storytelling Efforts
- 'Feel the Synergy' Pairs Kombucha With Musicians
- Wieden + Kennedy's Ismaila Traore Joins Stagwell's Code And Theory
- 'Oopsie': Prime Co-Founder Logan Paul Admits Spreading Misinformation Re Athletes
- MediaPost Agency Daily - Tuesday, Aug. 6, 2024
- Google's 'Dear Sydney' Gets the Apple 'Crush!' Treatment
- T. Rowe Price Taps Code and Theory for Global Digital Transformation
- McGarrah Jessee Debuts Social Agency Look Squirrel
- Spike Lee Returns Vitaminwater To Its New York Roots
- Compare Power Is Out To 'Unscrew Texas'
- Trivia Crack Campaign Highlights Players' 'Passion' For The Game
- Kellanova Just Wrapped An Agency Overhaul; Is It Now Up For Sale?
- Novus Taps Docter To Lead Data Strategy, Innovation
- Sonderup Elevated To Co-Chief Creative Officer At Strawberry Frog
- Will Stock Market Crash Affect Media Buys?
- OMG Reorganizes UK Strategy Team, Taps Channel 4's Peters For New OMD Role
- AI Pushes Attribution Changes For Ad Industry
- MediaPost Agency Daily - Monday, Aug. 5, 2024
- Bringing The Cheap Heat: Trump's Reentry Into The Ring
- CRM Platform Pipedrive Taps Assembly For Media
- Crushed It: White Claw Introduces Tequila Smash Via Social Campaign
- Vault49 Adds McTigue, Kirby As Strategy And Client Directors
- VML, Contentful Explore Content Chaos And How To Tame It
- TikTok Collected Extensive Data From Children, DOJ Charges
- IHOP Brings Back All You Can Eat Pancakes For Back-To-School Season
- Kumar Named ECD, Momentum Worldwide
- Google Pulls Gemini AI Spot From Olympics
- An Olympic Success Of Olympic Proportions
