Mobile Marketing Daily Editions for 2016
Mobile Marketing Daily - Monday, April 25, 2016
Dawn Of The Smombies
Clear Channel Digs Into Sunset Strip With New OOH Placements
Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
Facebook Tweaks News Feed To Measure User Time
Winning Over The Ad Blockers
JUICE Mobile Launches Mobile Advertising Futures Market
90% of Car Commuters Are Listening To The Radio
Criteo Picks Integral Ad Science For Brand Safety
Apple Shooting For Cell-Connectivity With Next Watch
MasterCard, MLB Expand Partnership
U.S. Mobile Advertising Grows 66% In 2015
Mobile Payments Will Replace Cash Within Five Years, Brits Believe
Mobile Ad Blocking's Real, But New Data Suggests It May Not Matter
Loew's Using Mobile Video To Woo Millennials
Mobile Marketing Daily - Friday, April 22, 2016
Twitter Ditches Foursquare For Yelp On Internat'l Place-Based Services
Google Advertising Revenue Reaches $18 Billion On Strong Mobile, Search
Google Expands AMP To Google News
IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth
LittleThings Adds Direct Sales Team
Billboard Taps Spotify As Exclusive Streaming Partner
Is China Cooling To Apple?
Retailers Moving Into Internet Of Things
Augmented Reality Seen Topping Smartphone Usage
Preferred Communications Without A Desktop PC
Internet Of Things -- Driving The Next Wave Of Brand Engagement
Show Support When You Market To Mom
Mobile Marketing Daily - Thursday, April 21, 2016
When Will VR Become Useful?
IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth
Mobile Messages: The New Subject Lines
Video Ads Are Better Than Ever On Social Platforms
Facebook Adds New Group Call Feature To Messenger
Engagement Is Byword For Savvy Marketers
Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
20% To 50% Of Media Spend Wasted In Siloed Planning Methods
EU Slaps Google With Antitrust Charges Over Android
Intel Cutting 11% Of Workforce
Google Formally Charged By EU For Alleged Android Abuses
Mobile Marketing Daily - Wednesday, April 20, 2016
EU Goes After Google's Android Business
Mobile, Social Ad Spend Drive Growth
Pinterest Speeds App Times, Focuses On Global Expansion
Facebook Partners With Integral Ad Science, Nielsen And comScore On Viewability
Mobify Acquires Pathful For Machine Learning
mNectar Launches Rewarded Playable Ads
Scripps' Newsy Grabs A NewFronts Spot
Intel Cutting 11% Of Workforce
Gap's Athleta Jumps On Girl Power Bandwagon
Yahoo Search Business Takes A Beating, Mobile And Display Bright Spot
No App Required In New Beacon Approach
BBC News Overhaul Creates Role For Controller Of Mobile And Online
Mobile Advertising Still A Work In Process
What Are The Challenges For Native Mobile Programmatic?
For Brand Campaigns, Mobile Must Be More Than A Delivery Mechanism
Mobile Marketing Daily - Tuesday, April 19, 2016
Mobile-Only Homes Becoming Mainstream
Entertainment, Music Apps Enjoy 'Explosive' Revenue Growth
Time To Admit Second Screening Is A Myth?
Android Inventory Soars On Exchanges, Demand Shifting To Private Markets
For Brand Campaigns, Mobile Must Be More Than A Delivery Mechanism
Wrap Media Raises $9 Million, Expands Operations
How Video Is Changing Instagram
Google Scans Billions Of Android Apps, Too Many In High-Risk Security Category
Adtile Raises $2 Million, Expands R&D
AWeber To Release Curate App For Mobile-to-Email SMB Marketing
Verizon Leading Yahoo Bidder Pool
Search, Discovery Apps To Generate Billions In Revenue
Second Screening Only Happens During Boring Shows, Research Finds
EU Expected To Charge Google Over Apps
Viber Adding End-To-End Encryption
Mobile Marketing Daily - Monday, April 18, 2016
News Readers Cherish Accuracy AND Quick Load Times
Finance Apps See Peak Engagement In Summer
Coffee and Donut? Nope, Check Messages!
Wrap Media Raises $9 Million, Expands Operations
Yo, Czech It Out
Twitter Names Chen As China Managing Director
Huawei Debuts VR Headset, Focuses On Chinese Market
The Weather Company Gets A New Head of Data Science for Ad Products
Bausch + Lomb's New 'Biotruths' Campaign
KLM Sees Passengers Switching From Apps To Chat
Is An RTB Supply Crisis Looming?
When Will Programmatic Mobile Native Take Off?
Mobile Marketing Daily - Friday, April 15, 2016
Is Apple Adding Paid Search To App Store?
In-App Mobile Programmatic Ad Spending Poised To Grow
Apple Considering Paid Search In App Store
Stre.am Releases Live Video Tech For Businesses
GoPro Launches Developer Program
LiveIntent Partners With The Trade Desk, Pushes Email Programmatic
Google Speaks! Header Bidding, Its Shifting Stack And Whether It's A Walled Garden
Huawei Debuts VR Headset, Focuses On Chinese Market
Viewability And Programmatic Advertising
U.K. Spent $12B On Digital Ads In 2015
Advertisers, Clean Up The Mobile Ad Market Before It's Too Late
Samsung Is This Year's Cannes Lions Marketer Of The Year
Phones And Tablets Are Go-To For Downloading
Who You Gonna Call? 'Ghost Brothers' And Their Smartphones
Google's AMP Project
Mobile Marketing Daily - Thursday, April 14, 2016
Final Thoughts On The FBI/Apple Case
Interactive Video Ads Garner Best Engagement
Google's First Look At DoubleClick For Publishers, Tests Bidding
Facebook Hires Google's Advanced Technology Head To Lead R&D, Hardware Development
Scripps Acquires Digital Humor Site Cracked
Azteca America Upfront Highlights New Shows, Digital Initiatives
Saks In Bloom With Glam Gardens Promotions
Samsung Marketing Virtual Reality Minus The Headset
NFL Team's New Stadium Fitted With 2,000 Beacons To Guide Fans
IAB UK Figures Shows High Digital Spend Rise Since 2008
Low Spenders The Best Mobile Target For Retailers
5 Reasons Brands Should Use Facebook Instant Articles To Engage With U.S. Hispanics
New Budgets Are Mobilising Content While Programmatic Boosts Display
Mobile Marketing Daily - Wednesday, April 13, 2016
Unbundling Facebook's F8 Conference
Bots Are the New Black For Brands On Facebook's Messenger
Mobile Kicks It Up A Notch: In-Chat Ordering, Curbside Food Pickup, Ticket Image On Phone
Google Tests Exchange Bidding In DoubleClick For Publishers, With Eye On Mobile
The Next Brand Frontier: A.I., Chat And Mobile Apps Marketing
Mobile Campaigns, Measurement Not Keeping Up With Consumption
Why Social Media Holds Keys To Future Of TV Advertising
PlaceIQ Joins Network Advertising Initiative
SendGrid Reaches Email Milestone
Video Via Mobile, Connected TV Drive SpotX 2015 Revenue
Google Introduces Mobile Voice Navigation, Similar To Search
Jeep Trials Non-Invasive Mobile Ad Format
Mobile Accounts For Half Of Asos Sales
Sprint Drops Ad Describing T-Mobile As 'Ghetto'
Mobile Marketing Daily - Tuesday, April 12, 2016
Facebook Flexing Messenger's Muscles
Mobile Checkout Remains Stumbling Block For Retailers
Why 'Anonymous' Apps Fail
Apple Says Apps Ripe For Rich Storytelling
Facebook Video Search Engine Could Reverse Downhill Slide
Botlist Debuts As 'App Store' For Bots
Google Search Is To Text As Image Recognition Is To Pictures
Starbucks Redesigns Rewards Program, Launches New App
Google Drops Free Fiber Internet
Periscope Adds Sketching Feature To Live Streams
Google To Launch Small Business Mobile Tool In May
DoubleVerify Goes All-In On In-App Viewability
Springbot Integrates Selling Power Of Instagram, Email For SMBs
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