OMMA Today Editions for 2015
OMMA Today - Wednesday, Aug. 19, 2015
Teads, TubeMogul Partner For 'Outstream' Video Ad Support
Spredfast Acquires Shoutlet To Push Brand Engagement
Snapchat Revs Dive, But Still Raises Big Monies
IDG Taps Nativo For New Native Ad Service
Gimbal Partners With Do It Outdoors Media To Promote Beacon Tech
U.S. Ad Market Falls To Lowest Point This Year In July, Up 7% YOY
Media Deals Up, Internet Deals Slow
Advances In Data-Driven TV Opening Doors Both Big And Small
OMMA Today - Tuesday, Aug. 18, 2015
SocialWire Rebrands To Manifest, Brings Social Data Into Paid-Search Campaigns
Mobile Video Is The Future Of Mobile Advertising
Comcast Starting New Digital TV/Video Service For Unlicensed Content
Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
NBCU Pours $200M Into BuzzFeed
Facebook Passes Google In Referral Traffic
Digital Forecast To Cut Into TV's Political Ad Bonanza
Google OnHub WiFi Router Connects IoT Devices
OMMA Today - Monday, Aug. 17, 2015
Advertisers Need Cogent Strategy To Attract Mobile Multicultural Millennials
Ad Spend On Mobile Video Soars
Twitter Exec With Search Expertise Heads To Pinterest
Telegram Handles 10 Billion Messages Per Day
Auto Be In Pictures: 'Motor Trend' Launches Video Platform
CraveOnline Overhauls Site, Adds New Verticals
Facebook Plans To Revamp Notes For Long-Form Content
OMMA Today - Friday, Aug. 14, 2015
Advertising Industry Losing Billions To Ad-Blocking Software
Google's Niantic Labs Spins Off Mobile Game From Mother Ship
Ad Blocking As A National Sport
Advertisers Need Cogent Strategy To Attract Mobile Multicultural Millennials
FilmOn Wants Appeals Court To Uphold Surprise Victory Over Broadcasters
Programmatic Pain Points And The Measurement Cure-All
Verizon Stops Throttling Wireless Users With 'Unlimited' Data
Target Tiptoes Into Grocery Delivery
Wireless Customers Liking Online Experience
OMMA Today - Thursday, Aug. 13, 2015
Google Makes Changes To Mobile Search To Lure Back Advertisers
Executive Shuffle: Rad Returns To Tinder As CEO
Time For Advertisers To Really Know What They're Getting Online
BMW's Alphabet.com Site Traffic Soars After Google Announces Holding Co
Viewability Crashes, Drops To 44%
Likqid Launches LKQD For Mobile, Video
Video Viewability Dips On Exchanges As Measurability Increases
Mobile Ad Revs Soar Globally
Wireless Customers Liking Online Experience
OMMA Today - Wednesday, Aug. 12, 2015
Viacom Launches Velocity For Social Sales
Paywall Tech Firms Tinypass, Piano Media Merge
Buy Button Gains Support From Major Commerce Tech Companies
PCH's Liquid Acquires CommandIQ To Build On Predictive CRM
Vivala Targets Millennial Latinas
Social Networking Preferred On Mobile, Tablets Favored For TV
Appeals Court Turns Away Yahoo In Email Privacy Battle
Opera Mediaworks Revs Hit $92M
Time For Advertisers To Really Know What They're Getting Online
Parents Give Preferential Tech Treatment To Boys
Mobile App Or Mobile Web?
OMMA Today - Tuesday, Aug. 11, 2015
Facebook Ups Ad Features, More Controls For Advertisers
Facebook Expands Native Video Ads, Interstitials
Google, Facebook And Others Fight Request For 'Broad-Based Blocking Orders'
A Bit Of Alphabet Foolery: abc.wtf Redirects To Bing
Appeals Court To Decide Whether FTC Can Sue AT&T Over Throttling Policy
Epsilon, Klout Bring Social Data to Email Marketing
Millennial TV Viewing Strong, Says CBS
Dentsu Reports 8.1% Q1 Organic Growth
YuMe Stock Dives As Company Loses Direct Clients Following Programmatic Launch
OMMA Today - Monday, Aug. 10, 2015
CPG, Food Brands Partner With OneSpot To Automate Content Marketing
Programmatic Mobile Video Booms In 1H 2015
M-Commerce Registers Uptick As App Usage Rises
Most Social Media Users are Depressed, Ugly Failures
Google Gives Hangouts A Boost With Android App Redesign
Amid Media Market Correction, Analyst Ups Nielsen To 'Outperform,' Cites Changing 'Tone'
Headway Digital Adds Native Support To DSP
FilmOn Draws On Surprise California Win To Combat Contempt Finding
Binge Watchers Fickle, Abandon Series If They Can't Find An Episode
Red-State Algorithm Vs. Blue-State Algorithm
Web Users Embracing Ad Blockers
OMMA Today - Friday, Aug. 7, 2015
FCC To Consider Whether Data Caps, Privacy Practices Affect Broadband Adoption
Trump Leads Searches, Social Interest Following Debates
Twitter Preps Buy Button Rollout
Beyond Partnerships, Brands Should Build 'Ecosystems'
How To Engage Millennials On Mobile Devices
Guess I Will Never Know If You Can Hear Me Now
Dentsu Places $3 Million Bet On Jibo The Robot
Arby's Capitalizes On End Of 'Daily Show'
Google 'Viewable' Patent Verifies Ads, Content In View
OMMA Today - Friday, Aug. 7, 2015
Trump Leads Searches, Social Interest Following Debates
FCC To Consider Whether Data Caps, Privacy Practices Affect Broadband Adoption
Twitter Preps Buy Button Rollout
Beyond Partnerships, Brands Should Build 'Ecosystems'
How To Engage Millennials On Mobile Devices
Dentsu Places $3 Million Bet On Jibo The Robot
Arby's Capitalizes On End Of 'Daily Show'
Google 'Viewable' Patent Verifies Ads, Content In View
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