• In Pod We Trust, Nielsen Fuses Edison Data Into Media Planning
    The latest audio collaboration between the two companies effectively gives advertisers and agencies the ability to plan podcasts alongside TV, radio, digital and social media buys.
  • When Brick & Mortar Meets Digital Programmatic
    In an age of digital media, there is nothing more physical than so-called brick-and-mortar, and a new deal between real estate brokerage REMAX and supply-side platform Magnite enables planners and buyers to use first-party home-buyer data to reach them both on-site and off-site
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