We Gen Xers grew up during the rise of mass media and exposed to every gimmick advertisers can think of. We're skeptical, often cynical. Target us based on life stage, not age.

Brands are irrelevant. And they've never been more important. Just ask my boyish self.

Horizon Media just dropped new research redefining what it means to be "live" in the modern time-shiftable media universe. The agency has reorganized the meaning of "live" media experiences under a rubric consisting of three concentric layers: real-time, social reverb and cultural afterglow.

Not that it has been ignored, but price is rarely included as a key part of strategy. It is usually considered tactical and determined by sales or finance, not marketing.

Dropping her new album on a football podcast has grabbed the attention of Swifties and sports fans alike, millions of them. That's because the creator economy is where audio meets video.

Apologies for today's round-up approach, but so many important insights have been piling up. Let's start with the vibe at two relevant events last week: MediaPost's summit and an ANA conference.

The most recent ad-spending data may be the first marketplace evidence that AI overviews are converting digital dimes into AI pennies for publishers on the open web. If even that.

I can't recall if Nielsen ever ran a commercial, but it just dropped an "explainer video" promoting why its new Big Data + Panel is a "new-and-improved" advertising currency.