NASCAR After The Lap sponsored by Ford and Coca-Cola will return to Las Vegas for the fifth consecutive year. The event adorns NASCAR's annual celebration of its season, NASCAR Sprint Cup Series Champion's Week.

Hotel Week is back in New York in Jan., 2014. The program involves some 30 New York City hotels offering discounts.

Social site Pinterest will begin promoting pins in search results and category feeds based on searches by consumers. Ben tells us that a pin for a Darth Vader outfit from a costume shop might be promoted in a search using the keyword Halloween. The ads won't cost brands, yet. This is just a test to get feedback. It's another example of how social and search work together.

Marketers finally have a name they can use when referring to Google's anonymous identifier for tracking advertisements that the company has been working on for some time. AdID would replace third-party cookies as a method for advertisers to track Internet browsing activity.

With the anniversary of Brooklyn's Barclays Center rolling around on Sept. 28, major sonsor Honda, and Barclays Center TV (BCTV) have partnered for a week long activation which begins today.