Real-Time Daily Editions for April 2015
- Real-Time Daily - Thursday, April 30, 2015
- Online Advertisers Continue To Ride The Viewability Seesaw
- Brands Plan For More Programmatic Spend, But Agency Trust Issues Still Lurk
- Adobe Acquires Dynamic Creative Tech, Creates An Advanced Programmatic Supply Chain
- Tips On Bidding Products To Their True Value
- On Viewability -- Understanding the Chatter Better
- Viacom Rolls Out Data-Driven Advertising Service
- Trading Technologies Taps VSA Partners For Digital AOR Duties
- The Impression Is Dead. Long Live The Impression!
- Google's Project Fi And The Next Challenge To Protect Data
- Real-Time Daily - Wednesday, April 29, 2015
- Online Marketers Split On Benefits Of Data Co-ops
- Danish DSP Adform Begins Offering Tech To Publishers
- Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
- Rubicon Completes Chango Acquisition
- Twitter, Google Partner In Ad, Attribution Deal
- Adsquare Taps Ellis-Gray As UK Country Manager
- AOL Chief Armstrong On AOL-Yahoo Merger Rumors: 'Dead Notion'
- Some Second Thoughts On Mindless Media
- Bots Change The Rules For CPMs More Than You Think
- Marketing Is Now Even More Exciting - Here's Why!
- Technology, Culture And The Power Of New Markets
- Real-Time Daily - Tuesday, April 28, 2015
- M&A Deals In Ad Tech Continue To Rise
- Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard?
- Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
- Decrease Database Churn To Strengthen Marketing
- comScore's Pre-Bid Programmatic Data Now In 44 Countries
- Rubicon Completes Chango Acquisition
- Measuring The Impact Programmatic Has On Adland Earnings
- Google Has A New Display Network Interface
- ANA Advises Advertisers To Make 'Measurably Viewable' New Digital Ad Currency Standard
- ComScore, CIMM Unveil Cross-Measurement Results
- How To Get Consumers To Buy $199 App
- Real-Time Daily - Monday, April 27, 2015
- How NBCU Replaced Two Words (Main, Frame) With Two Other (Real, Time)
- Execs To Increase Digital Video Ads
- ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
- REVOLVING DOOR: Yannis Kotziagkiaouridis Is The New Chief Analytics Officer At Wunderman
- Data Optimizes Vungle Creative Labs Video Ad Placement
- Data Breaches Are an Ongoing Threat to Companies
- Jane, Stop This Crazy Thing!
- Omni-Channel, Multi-Channel, And The One Magic Missing Ingredient
- Death By Magic Beans
- Real-Time Daily - Friday, April 24, 2015
- ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
- WPP Launches Programmatic Audio Ads
- Facebook Testing New Notifications Tab
- Data Optimizes Vungle Creative Labs Video Ad Placement
- Data Breaches Are an Ongoing Threat to Companies
- Mobile Ad Spend Is Going Local
- Yahoo Readies NewFronts 2015, Delivers Video Through Native, App Install Ads
- Cable Ad Bureau Video Tweaks Online's 'Shocking' Click Bots
- Conde Nast Warns Bespoke Content Not Suited To Programmatic Alliances
- Going Places: PlaceIQ Expanding Overseas
- What's Best For Brands: Higher Search Impressions, or Lower Cost Per Click and Competition?
- Real-Time Daily - Thursday, April 23, 2015
- Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets
- Transparency Acid Test Ratio
- IAB: Digital Ad Revenue Approaching $50 Billion Annually
- Programmatic TV: Lines Of Demarcation
- ANA Calls Agency Financial Relations 'Disturbing,' Releases Findings To Back It Up
- Ad-Blocking Crisis: Time Publishers Got Tough On Digital Shoplifters
- Hyperlocal Essentials For The Programmatic Mobile Advertiser
- Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
- Google Launches 'Programmatic Playbook' For Digital Marketers
- Google's Subscription Ad-Blocking Service Arrives In Beta
- What Goes Up Must Come Down, Even If It Is Rocket Fueled
- German Court Sides With AdBlock Plus
- Real-Time Daily - Wednesday, April 22, 2015
- Happy Programmatic Media Day, Er, I Mean Earth Day
- Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
- Hyperlocal Essentials For The Programmatic Mobile Advertiser
- CPM Gains Share Of Digital Ad Market, Performance Wanes
- Yahoo Search Improves, But Misses Analysts' Estimates
- Google Slows Click Growth, Impressions Decline
- Finally, An App That Rewards You For Sitting Around
- Google Launches 'Programmatic Playbook' For Digital Marketers
- Political Campaigns And The Race Between Social, Search
- Yahoo Readies NewFronts 2015, Delivers Video Through Native, App Install Ads
- Real-Time Daily - Tuesday, April 21, 2015
- Real-Time With MRC's Gunzerath On Viewability
- Programmatic TV: Lines Of Demarcation
- Transparency Acid Test Ratio
- Measurement Tactics For Optimizing Your Programmatic Buys
- Google, Yahoo Encrypting Ad Network Connections
- Pro Bono Goes Programmatic, Pubmatic's Goel Joins Ad Council Board
- Rocket Fuel Probes Voters, Finds Digital Influences Swing States
- How To Survive Google's Search Algorithm Changes
- Real-Time Daily - Monday, April 20, 2015
- Get Humans More Involved In The Programmatic Process: Real-Time With MultiView's Maitland
- Google DoubleClick Network Hit With More Malvertising
- TV Audience Buying Is Only Half the Story
- Verve Mobile Taps Acxiom's Stirratt As CEO
- More Than Data: Pioneers Show Programmatic Is About People, Culture Too
- Consumers Concerned About IoT Data, Privacy
- National TV Ads Weak In Q1, Digital Makes Big Gains
- Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
- Google, Yahoo Encrypting Ad Network Connections
- Nativo Taps Moat For Viewability
- Twitter Admits To Troll Infestation
- Real-Time Daily - Friday, April 17, 2015
- Sharethrough Intros Algorithmic 'Quality Scoring' Into Bid Decisioning
- Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager
- More Than Data: Pioneers Show Programmatic Is About People, Culture Too
- Google DoubleClick Network Hit With More Malvertising
- Five Predictions For The Future Of Programmatic
- Consumers Concerned About IoT Data, Privacy
- Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
- National TV Ads Weak In Q1, Digital Makes Big Gains
- Dentsu Kick-Starts Fund, Has Yen For Startups
- The Next Ad Blocker: Social Media
- Tumblr Debuts Sponsored Day Ad Units
- TV Audience Buying Is Only Half the Story
