Real-Time Daily Editions for 2015
Real-Time Daily - Wednesday, Feb. 18, 2015
Programmatic Targeting Impacting Physical Shopping
Facebook's Marketing Partners Program Officially Relaunches
Taptica Opens Shop In NY
How To Evaluate Private Programmatic Deals
Facebook To Debut Product Ads, Boost To Brands
TV Programmatic: More than Real-Time Bidding
SpotXchange Opens Office In Singapore
Kalwa Joins Improve Digital As UK Head Of Demand, Partnerships
Publicis Moves VivaKI Programmatic Arm Into Agencies
Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
Viewability: The Advertising Trend Of 2015
Real-Time Daily - Tuesday, Feb. 17, 2015
Real-Time With Keith Gooberman On Launching An Independent Trading Desk
comScore CEO Matta Joins Nativo Board Of Directors
Programmatic And RTB Are Now Mainstream -- Just Ask Publicis
Foursquare Eliminates Barriers To Mobile App
VivaKi Unbundles Trading Desk, Redistributes Service Across All Publicis Media Agencies
Rocky Mountain Hi-Tech: Digital Shop MJD Expands To Boulder
Publicis Moves VivaKI Programmatic Arm Into Agencies
Are We Guilty Of 'Numbed' Marketing?
Real-Time Daily - Monday, Feb. 16, 2015
How Consumers Reacted To Winter Storm Juno
Beacons Open Up Prospects For 'Physical Retargeting'
SpotXchange Expands In Europe, Opens Office In Amsterdam
The Rebranding Of A Century-Old Marketing Challenge
IPG Will Remain Out Of The Inventory Resale Business
Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much
Rocky Mountain Hi-Tech: Digital Shop MJD Expands To Boulder
Advertisers' Viewability Demands Frustrating Publishers
Forbes Puts Native Ad On Cover
Brands Must Redirect Budgets To Customers Before Capitalizing On Technology
Real-Time Daily - Friday, Feb. 13, 2015
Programmatic Traders Getting Social
Visible Measures To Guarantee Video Viewability
The Programmatic Love Machine
Forensiq Taps Ex-Sizmek Exec Rosner As CRO
Viewability: No One Else Has It, Either
With Branded Content, Programmatic On The Rise, Multichannel Networks May Face Uncertain Future
Seven Ways To Improve Audience Targeting
Siegler Joins SSP Sovrn As COO
Native Advertising Is The Future, But It Means Nothing
IPG Will Remain Out Of The Inventory Resale Business
AutoWeb Gets Creative With adMarketplace Search Ads
Hulu CEO: 'Nothing But Good' From Viewability Debate
Real-Time Daily - Thursday, Feb. 12, 2015
Agencies Plan For More Programmatic, Still Unsure They Trust It
AOL's Ad Tech Unit Accounts For Nearly Half Of Q4 Revenue
Viewability Hot-Button Issue At IAB Summit
TEN To Sell Programmatically, Taps Caputo To Lead Charge
The Rise of Native Ad Exchanges
WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement
Taptica's Programmatic Platform Will Analyze Cost Per Action
Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
Let's Rethink How Advertising Works
Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Juice Mobile Opens Office In Canada
Real-Time Daily - Wednesday, Feb. 11, 2015
Programmatic's Presence In Print
Fit To Print: Target Buys Time Print Ads Via Programmatic
Born To Be Here: Programmatic Native
AOL's Ad Tech Unit Accounts For Nearly Half Of Q4 Revenue
Facebook Preps New Facial Recognition Feature
Verizon, Turn Sued Over Tracking Technology
The Inside Game
Mediaocean Integrates With Facebook's Atlas, Enables Access To 'Cookie-Less' Ad Serving Data
Can A Public Company Keep A Start-Up Attitude?
Kalus Joins Tremor Video To Lead DSP
Digilant Names Martinez Country Manager, Spain
Partnership Between Facebook, Merkle Expected, Strengthens CRM
Evans Cycles Switches To Mindshare
Real-Time Daily - Tuesday, Feb. 10, 2015
Anti-Piracy Program A Reminder That Ad Quality Concerns Run Deep
TAG Unveils Anti-Piracy Program At IAB Leadership Meeting
Sideswipes: Data, The Way You Know It, Is Dead
Xaxis' Moore Named Chairman Of IAB Tech Lab
The Inside Game
PulsePoint Taps Southerland As SVP, Programmatic Solutions
Beacon-Influenced Sales: $4 Billion This Year, $44 Billion Next
OpenX Passes $100M In Revenue
Yieldex Releases Viewable Ad Forecast Tool
Ebay Programmatic-Only Week Scheduled For Next Week
BeaconsTried for Physical Re-Targeting
Real-Time Daily - Monday, Feb. 9, 2015
How Real-Time 'War Rooms' Are Like The Super Bowl Coin Toss
Forbes Taps AOL's Gravity For Personalized Native Ads
The Good And Bad Of Technology
AdTruth Unveils Cross-Device Targeting Platform; Pairs Device ID With Deterministic Data
Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket?
Sanders Joins Adap.tv Australia To Oversee Programmatic TV Ad Exchange
The CEO Is The New CMO
Oban Plants U.S. Stake Helping Brands Capitalize On Trillion-Dollar International Market
Native Is Transparent, But Main Obstacle Is Still Marketers Themselves
Brands, Retailers Moving to Next Phase of Beacons
Google Resets Glass
Real-Time Daily - Friday, Feb. 6, 2015
MoPub Gives Twitter $24M In Q4, Still About 5% Of Overall Revenue
Gleason: Xaxis Focused On 'Programmatic Direct' After 'Nearly' Abandoning Open RTB
Programmatic TV: Planning And Buying Tie The Knot
Adomik Hires Several Ad Tech Vets To Lead New NY Office
Accounting for Ad Tech And Agencies
Metamarkets Enters Partnership With Factual For Location Data
Are Agencies Too Big, Too Controlling?
EA Reviewing GBP80m European Buying And Planning Account
Publicis Groupe Completes $3.7 Billion Sapient Acquisition
Marin Acquires SocialMoov, Injects Social DNA Into Search
Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf'
Twitter Looks To Index Tweets In Google Search Results
AgilOne Becomes Predictive Marketing Cloud
Viewability: 3 Steps Every Publisher Needs To Take
Real-Time Daily - Thursday, Feb. 5, 2015
Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role
Taboola Raises $117M, Plans To Double Down On Automation
Adomik Hires Several Ad Tech Vets To Lead New NY Office
Bing Ads Dive Into Native, Remarketing, Mobile App Extensions
Wix Super Bowl Blitz Spans Search, Display, TV, Social - Worth More Than $4.5M Spent
The New Look Of Yahoo's Exchange
Omnicom And Channel 5 Spat Intensifies
Mobile Network Speeds, Programmatic, And Why Marketers Need To Know
Are Agencies Too Big, Too Controlling?
The Power Of Location Is In Sharpening The Marketing Mix
The ROI of Resolutions: What if Every Tweet Were An Opportunity?
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