- Real-Time Daily - Wednesday, Feb. 4, 2015
- Google Disabled Over 500 Million 'Bad Ads' Last Year
- Former Jumptap Exec Raises $5.6M For New Ad Tech Project
- Heineken Spending 10% Of Budget Via Programmatic
- What I Learned About Programmatic From Buying Windows
- Nexstar Acquires Video DSP Yashi For $33M
- AOL's Memo To Partners: Restructure May Be 'Uncomfortable' At First
- Wix Scores No. 1 In SEO By Integrating Super Bowl TV Campaign
- Balancing Art And Science To Track Campaign Performance
- If We're Not Going To Use Digital's Metrics After All, Time To Bring In TV Metrics?
- Consumers 'Blind' To Branded Content on Social Media
- LinkedIn's Data Breach Settlement Moves Forward
- iHeartMedia Launches SoundBoard Studios For Branded Audio Content
- Twitter To Expand Promoted Tweets, Pressured To Up ROI
- Real-Time Daily - Tuesday, Feb. 3, 2015
- Viewability On Networks, Exchanges Sees Marginal Uptick, Still Under 50%
- PlaceIQ Overhauls Analytics Hub, Gives Agencies Direct Access
- How The Middle Layers Of Ad Tech Keep Fraud Alive
- Monster Tweets Super Bowl Congrats To Seattle, Posts Opening For Social Manager
- The Reign Of Real-Time
- Second-By-Second Data Shows Wix, Victoria Secret Most Viewed Super Bowl Ads
- Tannenbaum Joins PulsePoint As CTO
- Mobile SSP Inneractive Adds Native Video Support
- Orabrush Spins Off Video Marketing Co. Molio With $3 Million In Funding
- When It Comes To Apps, Target Your Partners, Not Just Consumers
- Real-Time Daily - Monday, Feb. 2, 2015
- Real-Time Roundup Of Super Bowl XLIX: Brands Relied On Hashtags, Not Moments
- Unmetric's 'Event Pulse' Keeps Tabs On Real-Time Marketing
- Super Bowl's Marketing Game Of Two Halves. Great For Branding, Less So For Response
- Altitude Digital Names Downes First CFO
- Sweet Tweetings
- Netmining, TVTY Sync Digital Ads With Super Bowl Spots
- NFL Moves Toward Live-Streaming
- Marin Inks Deals With Mobile Exchanges MoPub, Nexage For Cross-Channel Ad Targeting
- DoubleClick Tech Guru Jumps To HookLogic
- Super Bowl XLIX Competes For Views Online And Offline
- AOL Laying Off 150, Mostly In Sales
- Real-Time Daily - Friday, Jan. 30, 2015
- Google AdX Leads RTB 'Trust Index' To Begin 2015
- Mondelez Buys First Programmatic Super Bowl Ad
- How To Win The Real-Time Super Bowl
- Microsoft, numberFire Using Big Data To Predict The Super Bowl
- Inaccurate Data Flooding An Industry Still Looking For Answers Through Attribution
- 90% Of Marketers Think Personalization Is The Future
- The Wrong Answer To The Final Question
- AdTaxi Broadens Network With Tribune, Seattle Times Partnerships
- It's Not 'Social'- It's 'Personal'
- Ex-NBCU Exec Sapene Joins Nativo
- ANA Projects 'Substantial' Surge In Native, Finds Ethics And Disclosure Remain Big Issues
- Mindgruve Taps Mike Hodges For President's Role
- Asda Programmatic Publisher Plans Not A Threat
- Google Publishes 3 Programmatic Resolutions
- Real-Time Daily - Thursday, Jan. 29, 2015
- Brands Prepping 'War Rooms' For Real-Time Marketing During Super Bowl
- Rocket Fuel Opens Office In Brazil
- Is Better Ad Performance The Phablet Dividend?
- MediaMath Taps Buchalter, Lamb As Co-Presidents
- It's Time For Time To Replace Meaningless Click-Throughs
- Thinknear Partners With MoPub For Native Ads
- The Real Reason Google Glass Failed
- Google's Waze Real-Time Reporting App Criticized For Tracking Police
- The Super Bowl Will Be Measure Of Facebook's Video Success
- Facebook's New Sales Model Offers Conversion Lift
- Marketers Must, and Will, Invest In Marketing, Data Expertise
- Hulu: Viewability Focus Led To More Ad Spend
- Asda Programmatic Publisher Plans Not A Threat
- Real-Time Daily - Wednesday, Jan. 28, 2015
- DoubleClick, Marin Named 'Leaders' In Cross-Channel Marketing
- Fraud, Viewability Lead Ad Tech 'Trends To Watch'
- Planning A Programmatic Practice: How-Tos
- eXelate Launches Cloud-Based Platform For Cross-Device Marketers
- Cross-Platform Addressability: Q&A With Benjamin Masse
- Casale Media Rebrands To Index Exchange To Support Growth In Programmatic
- PubMatic, Bidtellect Team For Native Programmatic
- Yahoo To Spin Off Alibaba Stake, Reports Earnings
- Adaptive Media CEO Shareef Arrested
- Super Bowl XLIX: 3 Tips To Score A Cross-Screen Creative Touchdown
- Digital Marketing New Hires Will Need Technical And Creative Skills
- Real-Time Daily - Tuesday, Jan. 27, 2015
- CEOs Not Seeing Big Picture On 'Big Data'
- Three Asian Ad Tech Firms Merge As CtrlShift
- Facebook Downplays FBX, But Touts Real-Time Super Bowl Targeting
- Chicago Tech Received $1.6B In Funding In 2014
- Why Marketers Should Ditch Correlation (Even When It's Raining)
- Forecast: Global Ad Spend Slows, Highest In Emerging Markets
- Why More Connectivity Is Not Just More, But Different
- Mediaocean Taps Juice Mobile For Programmatic Supply
- Beaconing & the Internet of Everything
- Adobe Report Suggests Media Buys More Effective On Certain Days Of The Week
- Would You Want To Be A Media Agency CEO In 2015?
- Conde Nast Launches 23 Stories For In-House Native Ads
- Real-Time Daily - Monday, Jan. 26, 2015
- Forbes Top 100 Most Promising Companies Includes Several From Ad Tech
- Two-Thirds Of Mobile App Developers Sell Programmatically
- Two On-Ramps To the Audience Buying Superhighway
- Microsoft Acquires Open-Source Software Firm Revolution Analytics
- What To Do If Your Target Audience Hates You
- Google's Schmidt Tells Us The 'Internet Will Disappear,' Microsoft Bing Defines What That Means
- Top 7 Things Nobody Will Miss When The Internet Disappears
- Unilever Launches Global Media Review
- Xaxis To Focus On Private Marketplaces In 2015
- AOL Ready To Drop Axe On Sales Staff
- Real-Time Daily - Friday, Jan. 23, 2015
- A LUMA-style Depiction Of TV As It Collides With Digital
- Turn Adds New 'Deal ID' Partners For Mobile, Video
- Data Management: Sticky Point Of The Marketing Cloud
- Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign
- Bannersnack Further Dumbs Down Creativity With 'Professional' Banner Making Tool
- Persado Raises $21M For 'Marketing Language' Engine
- Cxense Tech Lets 3D Interactive Images Run In Browsers
- Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
- What Does Your Location Say About You, Really?
- Microsoft Unveils HoloLens, Readies Next Phase Of Interactive Advertising With Holographs
- TubeMogul Eyes Display In 2015
- Trade Bodies Come Together To Tackle Ad Fraud
- Real-Time Daily - Thursday, Jan. 22, 2015
- comScore's Inventory Packages Blend Programmatic, Direct
- comScore Brings Pre-Bid Data To Programmatic Marketplace
- AppNexus Adds 3 To Exec Team
- Ad Exchange Smaato Launches Mobile Ad Server
- PubMatic Unveils API For Private Marketplaces, 'Programmatic Direct'
- What The Shakeup Of Content Engines & Rise of Programmatic Mean For Publishers
- What Does Your Location Say About You, Really?
- 2015 Will See The Rise Of Dark Social
