Real-Time Daily Editions for 2015
Real-Time Daily - Wednesday, Jan. 21, 2015
'Tech Stacks' Comprised Of An Ad Tech Dozen
IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
Programmatic Data Doctors To Watch In 2015
Programmatic Platform Choozle Raises $4.1M In Series A Round
Closing The Gap Between Targeting And Performance
MediaMath Taps Integral For Media Measurement
The Future of Campaign Management Software ISN'T Campaign Management Software
Buckman Joins OpenX As EMEA Managing Director
Digital Up, TV Dips In Q4 Media Spend
Where Viewability Is Today -- And Why It's Critical For Digital's Tomorrow
Five Things That Must Happen To Make Native Mainstream
Real-Time Daily - Tuesday, Jan. 20, 2015
Asia Charging International Mobile Programmatic Surge
Mobile Attribution Firm AppsFlyer Raises $20M In Series B Round
Taykey Raises $15M, Rolls Out 'Trend-Based' Marketing Platform
Rentrak, WPP's Kantar Shopcom Strike Data Exchange Deal
MediaMath Opens Office In Spain, Names Garcia Country Manager
BrightRoll Streamlines Analytics Reporting
Publishers As Matchmakers
Mobile 'Moments' Demand A Different Metric
People Like Technology, But Privacy Concerns Are Widespread
The Real Importance Of Local Cable Advertising
Real-Time Daily - Monday, Jan. 19, 2015
Another Telco Gets Its Hands On Ad Tech
Yahoo's Mayer Names New Ad Product Team Leader To Revive Offerings
Turn Stops Using 'Zombie Cookies' For Ad Targeting
MediaVest Promotes Three To Executive Leadership Team
Remnant Is Dead -- Long Live Remnant!
Digital Technology Is Ruining Childhood
Think Social's Over-Hyped? Don't Worry, It Isn't Just You -- And The Data Can Prove It
Seahawks And Patriots: Microsoft Bing Predicts Bittersweet Victory
Getting Sold On Twitter Selling
NBC To Release Daily Digital Video Estimates Of TV Shows
Real-Time Daily - Friday, Jan. 16, 2015
Verizon's 'Zombie Cookie' And The Future Of Audience Targeting
NBCUniversal Unveils Audience Targeting Platform For TV
'On My Terms' - Marketing To The Millennial In Real Time
AKQA Takes A Seat On Google's AdX
Google Glass Exit Should Focus Brands On Connecting Smartphones And Beacons
Admedo Acquires Retargeting Firm Dispop
Beaconing by Request Enters the Market
Meetrics Receives MRC Accreditation For Display, Video Viewability Tech
Four Ps Will Drive Future Of TV Advertising
Complex Mobile Search Attribution Holding Back Campaigns
Real-Time Daily - Thursday, Jan. 15, 2015
Brands Will Tinker With Bidding Algorithms In 2015, Says Millward
Tremor Signs 40 Pubs For New SSP: Include Bonnier, USA Today
What We Can Learn From Walmart's Offline Strategies
Adslot Taps PubMatic For Programmatic Direct Supply
Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
Google Delivers On Real-Time Translate Interpreter
Does Twitter Predict TV Success?
Video SSP Teads Receives $30 Million In Financing
Digilant Taps Pothen As US Managing Director
How Viewers, Advertisers See The Current State of T/V (Television/Video)
Adaptiv.io, Apsalar Ink Deal For Real-Time Cross-Platform Data Automation
Analytics Firm Teradata Buys App Marketing Platform Appoxee For $20-25 Million
Real-Time Daily - Wednesday, Jan. 14, 2015
Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
Opera Mediaworks Brings Mobile Native Advertising To Exchange
IMH, Parent Company Of Specific Media And Myspace, Rebrands As Viant
Undertone Adds 3 To Sales Team
Smarter Remarketer Rebrands, Elevates Osborne To CEO
MEC To Use Celtra Ad Platform
Is Apple Watch Going To Be Powerful Platform for Advertising?
A World Without Cookies: Post-Apocalypse Or Better Marketing?
In-Pocket, Phone Beaconing: Tapping into the Store Shopper
What's The Marketing Value For Social Media, Award Shows
The Five Biggest Buzzwords Of 2015
Real-Time Daily - Tuesday, Jan. 13, 2015
ESPN Gives Its First 'Programmatic TV' Ad 31% Of Screen
75% Of APAC Marketers To Increase Data-Driven Spend In 2015
Maybe TV Networks Are Smarter Than We Think
DoubleVerify's Video Ad Measurement Tech, Including Viewability, Receives MRC Accreditation
Agency TV Media Buyers May Soon Sit Atop Online Video Ad-Buying
Hyperbabble Of The Day
Why Brands Are Eyeing Programmatic Direct
Turbo Tax Buys ESPN's First Programmatic Ad Slot
Daily Mail Runs Full-Page Ad In 'NYT' Promoting Programmatic
Demand For 'Programmatic TV' Outstripping Supply
ePort Electronic Media Buying Soars For TV Stations
Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
Real-Time Daily - Monday, Jan. 12, 2015
Ad Tech's Maturation Will Lead To 'Spectacular' Year For Some, 'Pain' For Others
Technology Marketing Chart Shows Exploding Landscape
Yahoo Shutting Down Right Media Exchange
SpotXchange CEO Shehan On Why Broadcast TV Is Attracted To Programmatic
London Business School Calls Planning And Buying Review
U.S. Marketers Spending More On Search, Programmatic With Higher Returns
Beacons Coming to the Apple Watch for Grocery Shopping
Twitter To Create Video Ad Unit
Beating The Bots -- 3 Top Tips To Success
Real-Time Daily - Friday, Jan. 9, 2015
AOL, Yahoo Involved In M&A Speculation - This Time, It's Not Just With Each Other
IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
SMG Unveils New Global Operating Structure
Creative Agencies Need To Be Tech Companies Too
Yahoo Stakeholder Starboard Pressures Mayer To Push AOL Merger
Beating The Bots -- 3 Top Tips To Success
Programmatic Brand Advertising's Mount Rushmore
TV Audience Buying Is Only Half the Story
Real-Time Daily - Thursday, Jan. 8, 2015
Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says
The Blame Game: Transparency In Programmatic
Intent-Based Marketing On The Rise: Yieldbot Passes 1 Billion User Sessions Milestone
Nielsen Taps ESPN's Enoch As Audience Chief, Succeeds McDonough
Iponweb Taps Former PubMatic Exec Walczak For GM Role
CPG Brands: Seven Ways To Run A Better Programmatic Campaign
Microsoft Launches Cross-Platform Ads On MSN Apps
2015 Television Advertising Predictions -- Or Guarantees?
The Autonomous Future Of Media
« Previous Entries
Next Entries »