Viewability and ad fraud dominated the conversations late in 2014, but a third quality roadblock -- transparency -- had been lurking in the shadows. A new report from Forrester and … Read the whole story
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result, compared to those … Read the whole story
Yieldbot, an ad server that relies on consumer intent to deliver ads, claims to have surpassed one billion monthly user sessions across its platform, … Read the whole story
Longtime ESPN researcher Glenn Enoch has been named senior vice president-audience insights at Nielsen, succeeding Pat McDonough, who retired in December. Read the whole story
Iponweb, a UK-based ad tech provider, on Wednesday announced the appointment of Bob Walczak as general manager of BidSwitch, a new position at the … Read the whole story
Microsoft announced that new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices. Advertising became available Wednesday for purchase … Read the whole story
Running programmatic campaigns for CPG brands has helped us learn a number of lessons on what works best. Here are seven of the most … Read the whole story
A small group of folks spent 2013 touting programmatic TV as an important sales and buying initiative, but it was merely a twinkle in … Read the whole story
There are emerging developments in digital marketing that could lead to some interesting opportunities for marketers, media companies and technology developers this year. The … Read the whole story