• by Tyler Loechner  @mp_tyler, January 13, 2015

Undertone, an ad network turned ad tech firm, on Tuesday announced the appointments of Theresa Gage as VP, west region sales; Michelle Savoy as VP of central region sales; and Meg Siegel as senior director of sales marketing.

Gage joins Undertone from Pandora. She also served as SVP of western region for Premiere Networks and as VP of national alliances at LiveNation.

Savoy was previously SVP of sales partnerships at iHeartMedia, per a release. She also previously served as director of sales and field operations at Gannett.

Like Savoy, Siegel also joins Undertone from iHeartMedia, where she served as VP of the Connections teams. Siegel previously held roles at Microsoft, Yahoo and Ogilvy, per a release.

"I'm thrilled to start the new year by welcoming three extremely talented, experienced leaders to our sales organization," commented Greg Glenday, chief revenue officer at Undertone.