At the risk of beating a dead horse, Millward Brown has released its own set of 2015 predictions. The research agency reserved several of its predictions for programmatic, data analytics … Read the whole story
Tremor Video, a programmatic video ad tech company, on Wednesday announced the launch of a supply-side platform for video. Tremor claims that over 40 … Read the whole story
With its Walmart Exchange platform, the company is focusing on leveraging its consumer insights and data to help drive in-store sales. Let's not forget, … Read the whole story
Adslot, a programmatic direct ad platform, and PubMatic, a supply-side platform (SSP), on Wednesday announced a global partnership. The partnership will give PubMatic's publisher … Read the whole story
Programmatic has one major trend for 2015. Stop allowing brands to pay for clicks from bots and deliver ads that are actually viewed by … Read the whole story
Google will roll out during the next few days the latest version of Google Translate, running on its Android and Apple's iOS operating systems. … Read the whole story
Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activity around an upcoming new show was a more reliable predictor of initial … Read the whole story
Teads, a supply-side platform (SSP) for video advertising, this week announced it has raised $30 million in funding, with half ($15 million) coming in … Read the whole story
Programmatic media-buying platform Digilant on Wednesday announced the appointment of Sanjay Pothen as U.S. managing director. He will oversee all U.S. operations for Digilant. Read the whole story
As the curtain lifts on 2015, here are a few observations on our business filtered through the various stakeholders of T/V (Television/Video). T/V is … Read the whole story
Apsalar has partnered with Adaptiv.io to build out a cross-channel and cross-platform data automation system through its mobile measurement and intelligence platform. The deal … Read the whole story