Search & Performance Marketing Daily Editions for November 2020
Search & Performance Marketing Daily - Monday, Nov. 30, 2020
Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To Success
Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
New Mexico Wants Appeals Court To Revive Privacy Claims Against Google
Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
Turns Out Context May Be King, After All
5 Ways Brands Can Win Over Female Holiday Shoppers During Pandemic Hits Nearly 60M Visits During Thanksgiving Week
Salesforce Will Announce Slack Purchase On Tuesday: Report
Search & Performance Marketing Daily - Friday, Nov. 27, 2020
Facebook Conversion-Lift Tool Suffered Glitch
Online's $3 Billion Shopping Days Driving Retail: Adobe
Ecommerce Sites Set Thanksgiving Day Record, Outperform 2019
Gen Z, Millennial Beauty Shoppers Are Reluctant To Buy Unfamiliar Products
UK Government To Create Code Of Conduct For Facebook, Google, Others Dominating Markets
Only In America: TV Series Spurs National Mania For Chess
Search & Performance Marketing Daily - Wednesday, Nov. 25, 2020
Brands Talk -- What Does Yours Say Without Saying It?
Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Facebook Partners With BBB, Enforcing Its Advertising Policies
Marchex Ties Revenue-Generating Conversations To Campaigns
YouTube Temporarily Bans OANN For Posting COVID-19 Cure Video
Facebook Seeks Dismissal Of BrandTotal's Counterclaims In Battle Over Data
Search & Performance Marketing Daily - Tuesday, Nov. 24, 2020
Eco-Friendly Consumers Worried About Black Friday Online Purchases, Mother Earth
German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
Interest Spikes For 'Cognitive Computing,' 'Customer Advisory Board,' 'Brand Protection'
Preparing for Next Year's Normal: How to Set 2021 Marketing Plans
Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
Email Startup OthersideAI Raises $2.6 Million
Search & Performance Marketing Daily - Monday, Nov. 23, 2020
Google Search Comprehends More -- How Much More?
Black Friday Redefined In Google, Wyclef Jean Campaign
Atypical Shopping Patterns For Black Friday May Point To A Recovery
Ad-Lib Creates President Of Americas Role, Appoints Visual IQ Co-Founder Manu Mathew
A Startup Pays Consumers For Privacy-Compliant Data It Sells To Brands
Adobe Integrates Shopping Ideas Based On Visual Similarity In Magento Commerce Platform
Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
Search & Performance Marketing Daily - Friday, Nov. 20, 2020
Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
Apple, Google, Facebook, Twitter Threaten To Leave Pakistan Over Censorship
Predicting Creative Performance Moves Campaigns Into 2021
Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
YouTube Puts Ads On Non-Partner Videos, Sans Payment To Creators
Marketers Unveil Code Of Consumer Data Ethics, Literally
'Online Video,' 'Conversion Funnel' Soar
COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
How To Use Video Across All Your Marketing Channels
Search & Performance Marketing Daily - Thursday, Nov. 19, 2020
65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Progressive Groups Warn Joe Biden Against Picking Eric Schmidt For White House Role
What's a Google Ad Grant And Who Qualifies?
Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
The Limitations Of iOS Widgets
How SMBs Have Realigned Tech Priorities
Canada Faces A Long Slog With Proposed Privacy Bill: Analysis
GroupM Predicts The 'Big Shift' Likely To Shake Up Many Ad Categories
YouTube Aims To Crack Down On Facial Recognition
How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
Big Increase In Conservative Sites Publishing Fake News About Voter Fraud, Election
Search & Performance Marketing Daily - Wednesday, Nov. 18, 2020
Apple Begins 2021 With 2 Major Changes That Advertisers, Developers Need To Know
Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Mediaocean Automates Local TV Pre-, Post-Buys
Analytics Firm Touts Next-Day Returns For Linear, Streaming TV
This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
The Social (Advertising) Dilemma(s)
When Media 'Exposure' Is Not Audience 'Viewing' Or 'Hearing' There Can Be No Ad Outcomes!
Email Unsubscribe Rates Are A Key Performance Indicator
Digital Marketing Forecasts For 2021
Search & Performance Marketing Daily - Tuesday, Nov. 17, 2020
Marketers Mostly Clueless About Apple IDFA Changes
YouTube Launches Audio Ads, Music Lineups For Brands Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages
NaviStone, Harriet Carter Argue That Consumers Consented To Data Collection By Not Blocking Cookies
Attribution Haves And Have-Nots: Most Firms Are Investing In It
Google Offers New Settings To Help Gmail Users Control Data Use
Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Search & Performance Marketing Daily - Monday, Nov. 16, 2020
Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Google Says Its Ads Are Not Based On Personal Gmail Data, Rolls Out Email Privacy Options
Big Tech Lobbies Biden To End Trump's Immigration Policies
Google Encourages Advertisers To Use Broad Match To Improve Performance
Polls Are Off In Predicting Election Results -- Can Marketers Trust Marketing Data?
Eye-Tracking TV Technology Company TVision Adds Person-Level Data
Apple: EU Privacy Activists File Complaint Based On IDFA
« Previous Entries