Search & Performance Marketing Daily Editions for February 2021
- Search & Performance Marketing Daily - Friday, Feb. 26, 2021
- Where Marketers Plan To Spend Local Budgets In 2021
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
- Amazon's Twitch Refuses To Run Parent Company's Union Ads
- TikTok, Facebook Are America's Least-Trusted Platforms, 61% Want Tech Giants Regulated
- Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In January
- Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
- Why Are Media Aggregator Impressions Uptrending? Is CTV Losing Share To Mobile?
- Brand-Related Topics Continue To Dominate Marketers' Attention
- Nielsen: Podcast Listeners Are Extremely Diverse, Highly Inclined To Act On Ads
- How Will Publishers Respond To The Cookiepocalypse?
- Search & Performance Marketing Daily - Thursday, Feb. 25, 2021
- Pinterest Makes Bets On Augmented Reality
- Google Sued In Washington State Over Political Ads -- Again
- The Role Of SEO In The Modern-Day Marketing Stack
- COVID-19 Ads Peaked At Nearly A Fifth Of All TV Commercials In Q2 2020
- 'National Geographic' Offers Augmented Reality Show From Mars
- COVID-19 Changed The Advertising Playbook -- Now What?
- Search & Performance Marketing Daily - Wednesday, Feb. 24, 2021
- Despite What You Think, Brands Have An Eye On Consumer Needs
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
- Google To Remove Showcase Shopping Ads
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
- Judge Won't Block California Net Neutrality Rules
- Q4 CTV Ad Impressions Drop Slightly, Desktop Video Grows
- FTC To Tackle 'Dark Patterns'
- The CX Squeeze: Are Brands Really Ready For The Digital Future?
- Search & Performance Marketing Daily - Tuesday, Feb. 23, 2021
- COVID Forces Marketers To Rethink Business Models
- VidMob Raises $50 Million From Adobe, Shutterstock, Others
- Spotify To Create Audio Ad Marketplace
- Google Ends Political Ads Pause
- Firefox Unveils New Tool To Prevent Cookie-Based Tracking
- Facebook Drops Australian News Ban, Negotiates Payments, After Law Amendments
- Microsoft Emerges As Unlikely Ally To Publishers In Sharing Ad Revenue
- Adding OTT/CTV To Movie, TV Show Promo Campaigns Pays
- Are You Hearing All Customers' Voices?
- Google Adds Privacy Labels To Gmail App
- Search & Performance Marketing Daily - Monday, Feb. 22, 2021
- When Alexa And Google Offer Unsolicited Advice
- YouTube Releases List Of 2020 U.S. Bumper Ads Leaderboard -- Top 6-Second Ads
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
- Microsoft Joins Coalition Of European Publishers To Mandate News Payments
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always Match
- MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation
- Ford, Tesla, Walmart, Lowe's Among Companies Helping South
- Amazon Is Millennials' No. 1 Brand. So Is Purpose-Driven Marketing Fruitless?
- Finding The Right Context: Is All Content Created Equal?
- Maryland's Digital Ad Tax Is Harmful To Publishers
- Search & Performance Marketing Daily - Friday, Feb. 19, 2021
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
- Uber Gets Google To Pull UberCheats From Chrome Store
- J.B. Hunt, Google Partnership Has Much More Potential Than Improving Transportation
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers Disagree
- Brand Safety For CTV Comes First, Performance Is A Close Second
- Maryland Ad Tax Will Backfire, Business Groups Argue In Court Challenge
- Consumers Seek Relationships That Go Beyond Just Selling: Study
- Facebook's Block On News Sharing In Australia Has Familiar Ring
- How To Build Support For A Customer Data Platform
- Search & Performance Marketing Daily - Thursday, Feb. 18, 2021
- Google Services Just The Beginning Of Subscription-Based Offers In 2021
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
- Murdoch Forces Google's Hand With Payment Plan For News
- Facebook Cuts Off Australian News After Media Payments Law Passes House
- Nielsen Launches Identity Sync, New Global Attribution System
- Comscore, MediaMath Launch Programmatic Contextual Targeting In Latin America
- TVSquared, Experian Team For Deterministic Advanced TV Ad Measurement
- Search & Performance Marketing Daily - Wednesday, Feb. 17, 2021
- Why NetElixir Is Betting Big On Sweden And Other Nordic Countries
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
- Voice Of The Customer As Media Strategy
- People Spend Nearly 2 1/2 Hours Daily On Social Media
- Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study
- Ad Price Inflation Resumes, 3% Rise Forecast For 2021
- News Corp. Strikes Global News Payment Deal With Google, Emphasizes Australia
- Taboola Uses AI, Deep Learning To Build Personalized Loyalty Segments For Publishers
- Search & Performance Marketing Daily - Tuesday, Feb. 16, 2021
- Moz Hires Expert In Quantitative, Data-Driven Approach
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
- John Sculley's Zeta Global Appoints Chief Data Officer
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
- Best & Worst Jingles: Proof That Annoying Ads Can Work
- Michael T Jones, The Man Who Gave The World Google Earth
- Search & Performance Marketing Daily - Monday, Feb. 15, 2021
- Mobile And Video Call Use Rises, But At What Environmental Cost?
- ByteDance Reportedly Calls Off Oracle, Walmart Deal
- Fewer Ads: The Switch From Google To DuckDuckGo
- Arizona, North Dakota Mobile App Laws Could Have Major Implications For Developers, Apple, Google
- Facebook Algo Rejecting Clothing Ads Made For People With Disabilities
- Marketing Data Threatens Military Unity
- Horizon Next's President On The Future Of Metrics, Measurement
- Yandex Says It Caught Employee Selling Access To Inboxes
- Microsoft's Argument That Google Should Pay For News Is Flawed
- Hypersonix And Relationshop Partner On Shopper Journey Platform
- Bravo Voucher To Hike Alongside Digital Trails
