Search & Performance Marketing Daily Editions for February 2021
Search & Performance Marketing Daily - Friday, Feb. 12, 2021
Cost Of The White House - And Other Googled President's Day Trivia
Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Microsoft Backs Publishers Getting Paid For News, Even In U.S.
Intel Ads Take A Jab At Apple And Mac
Super Bowl Ads Win The Super Bowl Of Hypocrisy
Ad Execs Viewing Media More As A 'Quality' Than A Commodity
Beyond TikTok: A Primer On Competitive Apps
Maryland Legislature Overrides Veto, Enacts New Digital Advertising Tax
Search & Performance Marketing Daily - Thursday, Feb. 11, 2021
Data Goldmine: Why Microsoft Pursued Pinterest
Microsoft Reportedly Sought To Buy Pinterest
AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules
Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
Mustang Mach-E Looks To Search To Inform Creative
Facebook Reports Double-Digit Drop In Hate Speech And Harmful Content, Cites Advances In AI
Older Consumers Are Among The Most Likely To Be Victimized By Malicious Emails
5 Reasons Why Apple's Limiting IDFA Is Very Good For CTV
Search & Performance Marketing Daily - Wednesday, Feb. 10, 2021
YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
Valentine's Day Purchases Driven By Four Behavioral Triggers
Google Ads Lead Forms Convert Consumers Without Clicking Through
Foursquare Expands Data Partnerships As COVID-19 Forces Brands To Localize Campaigns
YouTube First Platform To Earn MRC Content-Level Brand Safety Accreditation
Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital Ads
Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan
Why Do Marketers Prefer The Walled Gardens?
Brand Intent Data Shows Interest in Blogging Rising
Search & Performance Marketing Daily - Tuesday, Feb. 9, 2021
Microsoft Ads Replaces Manual CPC Bidding - What Advertisers Need To Know
Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers'
Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
WFA Report Finds Transformation Hampered By Attitudes, Corporate Cultures
Cadillac Wins Big Game On, Marchex Studies Consumer-Dealer Interactions
Our Disappearing Attention Spans
Search & Performance Marketing Daily - Monday, Feb. 8, 2021
Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Brands Demonstrate Performance Marketing In Super Bowl LV Ads
Reddit's First Super Bowl Ad Lasted A Mere Five Seconds
Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
Facebook Steps Up COVID Effort, Gives $120 Million In Ad Credits To Health Orgs
Biden Administration Abandons Challenge To California Net Neutrality Law
How Marketing Can Avoid Getting Its Signals Crossed
Search & Performance Marketing Daily - Friday, Feb. 5, 2021
Amazon's Super Bowl Ad Steams Up The Internet
Snap, Unity Warn Of Ad Disruption Resulting From Apple's Privacy Change
Google Pays Australian News Publishers For Content, Launches Platform And Analytics
Tobaccowala: Big Companies 'No Longer Scared' Of Big Tech Platforms
'Internet Marketing' Rises, 'Direct Marketing' Slides
Florida Governor Takes Aim At Tech Companies
Search & Performance Marketing Daily - Thursday, Feb. 4, 2021
Whole Foods Announces Valentine Weekend Virtual Cook-Alongs, With Proceeds To COVID-19 Relief
23andMe To Merge With Virgin Unit, Goes Public As Just 'Me'
YouTube Expands CTV And Sports Offerings As Ad Spending Rebounds
Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Kantar Raises Ad Measurement Standards With Google Data Integration
Nielsen To Expand Streaming Programming Metrics
Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
WideOrbit Integrates Tru Optik ID Resolution For Audio Audience Targeting
People Using TV Data Declined In Q4 After High Pandemic Viewing
Battle Lines Harden Over Australia's Proposed Media Code
How To Measure The Success Of WarnerMedia's Simultaneous Streaming-Theater Move
How AI Helps Email Marketing Campaigns
Search & Performance Marketing Daily - Wednesday, Feb. 3, 2021
What Ford's Partnership With Google Means
Google Search, YouTube Advertising Push Alphabet Q4 Revenue To $57B
Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Jumpshot Vet Eli Goodman Cofounds Datos, Challenge Is Sourcing New Data Sets
It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
How Digital Marketers Really Feel About Super Bowl Advertising
Nextdoor May Be Latest Social-Media Threat To Local News
NBCU To Start New 'Platform Developer' Conference
Will FOMO Drive The Growth Of Clubhouse?
Google Stops Deleting Robinhood's Critical Reviews
Search & Performance Marketing Daily - Tuesday, Feb. 2, 2021
What Google Learns When Searchers Don't Click
DPAA Expands Board: Adds Digital Media, Programmatic Experts
Search Engine Ekoru Sees 500% Spike In Traffic After Google Threatens To Pull Out From Australia
Moz Launches Technical Certification Class Series
Ford, Google Partner For In-Vehicle Technology
How Strong Is A Local Publisher's Antitrust Suit Against Google, Facebook?
Ebbs And Flows Of Consumerism In Post-Pandemic World
Helping Industry Move To Cross-Media Measurement: Q&A With CIMM's Jane Clarke
Search & Performance Marketing Daily - Monday, Feb. 1, 2021
Former LiveRamp Exec Joins Captify As Global VP Of Product
WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Microsoft CEO Insists Bing Can Replace Google Search In Australia
Google And Yelp Celebrate, Honor Black-Owned Businesses As Searches Skyrocket
IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Google And Facebook Hit With Antitrust Lawsuit By West Virginia Newspaper
How To Measure Podcast Results, Efficiency
Digital Ad Spend Rose By 58.2% Worldwide In Q4 2020: Study
Google Adds Icon In Search To Provide More Information
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