Search & Performance Marketing Daily Editions for February 2022
Search & Performance Marketing Daily - Monday, Feb. 14, 2022
Searchmetrics To Build Out Managed Services
How A Late Super Bowl Affected Valentine's Day Social Ad Spend
Super Bowl Ads, Keywords Lure Inquisitive Searchers
Brave's First CMO Joins From Twitch, Amazon, Compares 'Creator Economy' With Yesterday's Love For Art
Coinbase's Super Bowl QR Code Ad Crashes The App
Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds
Ad Cost Inflation Projected To Lag Consumer Price Inflation
Research: What's Behind Declining Interest In D2C?
Microsoft Makes 'Cheeky' Discount Offer To Google Legacy G-Suite Customers
Search & Performance Marketing Daily - Friday, Feb. 11, 2022
Social Causes Through Data
YouTube 2022 Product Roadmap: Shoppable Video, NFTs
UK CMA Accepts Google's Post-Cookie Proposals, But Will 'Closely Monitor' Plan
Report Reveals Gamers Want To Be Part Of Development, Shows Fastest-Growing Websites
Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
Google's 'Pixel' Spot Wants People To Be Seen As They Truly Are
As Core Local TV Advertising Stalls, Networks Turn To Sports Wagering, Datacasting
Podcasts Reach An Inflection Point
The Homogenization Of Brands On TikTok
Microsoft Makes 'Cheeky' Discount Offer To Google Legacy G-Suite Customers
Search & Performance Marketing Daily - Thursday, Feb. 10, 2022
Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Valentine's Day Takes Back Seat To Super Bowl, But Trends Show Strong Spending For Holiday
Cost For Goods Online Rose 2.7% YoY In January, Adobe Data Finds
New Report Shows AR Becoming Key To Consumer Engagement
IAB Brings Us Back, Emerges As Key Convener On TV Ad Issues
NewsGuard Partners With European Commission Unit To Track Misinformation
Adobe Seeks To Drive Mobile Personalization With New Capabilities
Call For Entries: Best In Automotive Marketing
Search & Performance Marketing Daily - Wednesday, Feb. 9, 2022
Microsoft Advertising Rolls Out Cruise Ads To An Ailing Industry
First-Time Super Bowl Advertiser Criteo Takes Message Direct To Consumers
Google Ranking System Will Give Local News Increased Visibility
Kantar Launches Daily Video Streaming Performance Tracking Service, Starting In Brazil
Agency Sees Pretty Big Returns Specializing In AR, VR
Validity Upgrades Solution For Helping Salespeople Access Data
Search & Performance Marketing Daily - Tuesday, Feb. 8, 2022
Google Redesigns Search Ads 360
IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Yahoo's Future As A Private Company Backed By 900 Million Users Across Its Network
Mediaocean Unveils Creative Tool Capable Of Personalizing Ads Across Social Publishers
New Chair Outlines How His Company, Not The IAB, Is Reengineering Industry's Future
Brick Marketing Acquires Search Engine Marketing Of New England
Gmail Is Apparently Up And Running, Despite Reports Of Outage
Sports As The New 'Cocooning' Activity
Search & Performance Marketing Daily - Monday, Feb. 7, 2022
Rise At Seven's Head Of SEO Fashionista
Innovid To Acquire TVSquared, Transaction Valued At $160M
Google Parent Faces $2.4B Lawsuit In Sweden Over Shopping Results
Rakuten Super Bowl Ad Stars Hannah Waddingham As High Roller
AI Key To Making First-Party Data Work
Crypto is Madison Avenue's Dream Opportunity
NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV Viewing
Searchable Industry Calendar Launched, Intends To Prevent Scheduling Conflicts
A Stalled Race: Olympics Advertising
How Connections Planning Can Rebuild Relationships With Audiences
Digital Ad Spending Growth Moderates After Pandemic Surge
IAB Tech Lab Forms Digital Advertising Privacy Technology Working Group
Certifiable
Search & Performance Marketing Daily - Friday, Feb. 4, 2022
Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition
Amazon Ad Business Reaches $31B, Solidifies Position In Digital's Big 3
FTC Puts Review Platforms On Notice For Violations
Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
Pinterest Logs First Full-Year Profit, Despite User Decline
Meta Shares Plunge As Facebook Reports First User Loss, Warns Of Ad Slowdown
Snap Sees First Quarterly Profit, Ad Biz Rebounds From iOS Challenges
Brands Need Spots That Connect To Win Super Bowl Ad Game
Counting Ads Delivered When TV Is Turned Off
'Flexibility' May Already Be the Word of 2022: AMEX Has the Receipts
Gmail Pulls Lowest Retail Engagement After Opening, Study Finds
Indiana Senate Passes Bill Giving Consumers Right To Reject Ad Targeting
Automotive TV Spending Flattens Out, Impressions Wane
Senate Committee Advances Bill Restricting Google And Apple App Store Policies
Gmail Is About To Have A New Look At Work
Are You Ready For A Marketing Automation Platform?
Search & Performance Marketing Daily - Thursday, Feb. 3, 2022
eBay Adds Promoted Listings Express Auction-Type Ads
Google Unveils Caps For CTV Ad Impressions -- Why Even Search Agencies Welcome Change
Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
YouTube Beats Netflix In Perhaps The Only Business Metric That Matters -- Should Other Streamers Follow?
How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?
MRC Updates Comscore Audit, Says Report Expected In Early Q3
Look! Up In The Cloud! It's Super App!
Media Need Brand Suitability Standards
Conservative Websites Faltered In December
Senate Panel Considers Bill Allowing News Organizations To Band Together
Call For Entries: Best In Automotive Marketing
Washington NFL Team Announces Rebranding To 'Commanders'
Search & Performance Marketing Daily - Wednesday, Feb. 2, 2022
Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers
Google Attributes Q4 Ad Surge To Enhanced AI
YouTube Fiscal-Year Ad Revenue Of $28.8B On Track To Grow CTV, Alphabet Q4 2021 Earnings
BNPL: Brands' Digital Spend Surpasses Nearly $90M To Advertise Service In 2021
Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Digital Ad Costs Rose More Slowly Amid Shift In Holiday Shopping
What Does A Transactional Digital Landscape Look Like?
Search & Performance Marketing Daily - Tuesday, Feb. 1, 2022
Darth Vader Vs. SEO: How They Are Alike
Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Walmart Search Brand Amplifier Growing In Importance For Advertisers, Data Shows
Google, Microsoft Invest $5M In Alpha-Omega Project
Pinterest Augments Home Decor Shopping, Lets You Try Before You Buy
Google Stops Serving Ads To Website Of Fox News Host Dan Bongino
Call For Entries: Best In Automotive Marketing
Can't Find Time For Marketing Creativity? Here's What to Do
Social Climbing: Email Knocked From Top Slot With B2B Marketers
Don't Be Too Quick To Dismiss The Metaverse
Google Adds Auto-Tagging To Merchant Center Free Listings
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