• by Karlene Lukovitz  @KLmarketdaily, February 9, 2022

Kantar is launching a Video Streaming Report offering daily performance statistics across all broadcast TV and video-on-demand (VOD) platforms, starting in Brazil.

Kantar, which provides audience measurement services in 61 countries, says the new video report will be rolled out in more markets in line with client demand and the company’s strategy for expanding cross-platform measurement.

The report will provide performance statistics including reach, overlap, time spent and share by platform, device (PC, tablet, smartphone and smart TV) and time period. Audiences can be defined by target demographic, using reach curves by day and hour.