Search & Performance Marketing Daily Editions for September 2022
Search & Performance Marketing Daily - Friday, Sept. 30, 2022
How Sovrn, ID5 Enabled Publishers To Nearly Double eCPMs
Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Snowflake Data Names Most Successful Companies In Data Stack
Good Week For Pharma Breakthroughs, From ALS To ALZ
Marketers Have Room For Improving Customer Data Resources
With New D2C Platform, Kevin's Natural Foods Seeks 'Chief Health Hacker'
Google Warns Users Of Attack Threats
Snackable Shopping: Zulily Looks Beyond the Flash Sale
AI Is Here To Take Your Job -- And Mine
Search & Performance Marketing Daily - Thursday, Sept. 29, 2022
Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere
Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
Nielsen Strikes 'Four Screen' Measurement Deal With Roku
IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
Eleven Revisions Later, Planetoids Align
Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement
Consumers Say Online Ads Help With Holiday Shopping
Mobile Advertising's Lagging Indicators
Winning Without The Tailwinds
LinkedIn Ads Latest Features
Search & Performance Marketing Daily - Wednesday, Sept. 28, 2022
The Future Of SEO: AI, Automation And Content Creation
Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
Microsoft Shares Tactics For Halloween
Google Focuses On Making Search More Visual For The TikTok Era
Verizon, Yahoo Sports Kick Off Destination For Most Reliable Player Weekly Fantasy Football Recap
Razorfish Expands Web3 Offerings To Help Brands Navigate The Future
Google Is Most-Trusted Online News Source, TikTok Is Least-Trusted: Reuters Study
The Secret To (Marketing) Success In A Recession
The Art Of Gaming Marketing
BMW's New Voice Assistant Will Use Amazon Technology
Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV Buys
Choozle Ups Woods To CEO, Expected To Expand Company
Search & Performance Marketing Daily - Tuesday, Sept. 27, 2022
Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering Economy
YouTube Shorts Monetization Could Be A 'Big Success,' Analyst Predicts
Microsoft Investment Arm Leads $20M Funding In Decentralized Data Warehouse
Crossmedia Taps Performics' Singh As Chief Performance Media Officer
OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use
Ads On Amazon, Social Media Sway Consumers' Purchase Decisions
Using Zero-Party Multicultural Data To Connect Authentically With Consumers
The New Ecommerce Marketing Model
Search & Performance Marketing Daily - Monday, Sept. 26, 2022
Google: Russia Works With Cyberattack Hackers Tied To Ukraine War
TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting
Global Healthcare Brand Sanofi, Omnicom Media Group Test Tracking Of Carbon Ad Emissions
Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Political Ads Score Higher 'Viewability,' 'Attention': TVision
Publicis Sapient's 'All In' On The Metaverse, Finds VR Adoption Not-So-Hot
MediaRadar Discloses New Strategic Investors, Omits Details
Inflation Rewrites Holiday Wish Lists
Gamers Urge Court To Turn Away Google, Facebook And Apple
Hispanic Influence Lasts Longer Than A Month
Designing Your Future: New MadTech President Says Publishers Must Adapt To Pressing Changes
Q: When Is A Camera Marketer Not In The Photo Biz? A: When It's A Music Player
Changing B2B Marketing Trends: The Top Seven
Search & Performance Marketing Daily - Friday, Sept. 23, 2022
Google Issue Affecting Ad Approval, Ad Serving
Uber-Owned Alcohol Delivery Company Drizly Launches Ad Platform
How Brands Can Use AI For Strategy Work
Slack Debuts New Automation Tools At Dreamforce
Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales
Volkswagen, Amazon Partner For Alexa Test-Drive
Search & Performance Marketing Daily - Thursday, Sept. 22, 2022
eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Senators Advance Bill Requiring Google And Facebook To Subsidize News
Omnicom Launches Commerce/eRetail Practice Transact
Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser
Roblox's Advertising Test: Glimpse Into Marketing Potential Of Metaverse
Should Marketers Maintain Ad Spend In A Recession?
IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
Focus On These Media Levers, Or You May Waste Millions
Consumers Most Prefer Ad Targeting That's Based On Media Habits
Search & Performance Marketing Daily - Wednesday, Sept. 21, 2022
Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
MRC Releases Final 'Outcomes' Measurement Standards
Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
How the Great Cookie Reckoning Begets Customer Appreciation
Rinck Advertising Promotes Ardia To Associate Director, Media
How To Get Users To Buy Your Brand On Instagram
Shoppers Want Email Offers Before The Holidays, Social Media Is Second
The ABM Comfort Zone: B2B Brands Are Earning ROI
Never Forget That Experience Is An Asset -- Or, Age Ain't Nothing But A Number
LinkedIn Urges Court To Reject Bid To Reinstate Lawsuit Over Metrics Errors
Search & Performance Marketing Daily - Tuesday, Sept. 20, 2022
Instacart, Good Food Holdings Partnership Combines Online, In-Store Data To Compete With Amazon
Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
YouTube Adds Revenue Sharing To Shorts Videos
Brandtech Group's Mobkoi Appoints Exec To CRO With Focus On U.S. Market Growth
Samsung: New Data Bolster Case For CTV Investment, AVOD View Time Surpasses SVOD
GroupM Benchmarks 'Retail Media' At 11% Of Total Ad Spend, Growing Fast
Study Anticipates Digital-First Americans' Shopping Habits During Recession
NBCU Starts Marketing, Advertising Program For Small Businesses
Salesforce Debuts Genie, Tool For Unifying Real-Time Data Strikes Streaming Program Data Deal With Conviva
Hispanics' Rising Wealth Fuels Growth Of New Luxury Market
Viral Nation Acquires Influencer Analytics Company MediaKits
Gmail Launches Pilot Program To Prevent Political Emails From Ending Up In Spam Folder
Search & Performance Marketing Daily - Monday, Sept. 19, 2022
Ghostery's Automated Never-Consent Cookie Experience
Twitter Bot Traffic Jumps Depending On How It's Analyzed
Retailers Expand Hispanic Heritage Promotions
Brands Are More Likely To Reach Holiday Shoppers On Connected Devices
Shoppers Ready To Spend The Same Or More Than Last Year For Holidays, Study Finds
How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz
Brand Safety Strategies To Help You Regain Credibility
Billions More Reasons Why GroupM Remains Bullish On Advertising
Ad Market Declines For Third Consecutive Month In August
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