- Universal Parks & Resorts Use Olympics To Kick Off New Campaign
Out to Launch, Larissa Faw - Wednesday, February 21, 2018
Universal Parks & Resorts and its agency David&Goliath (D&G) are introducing t ...
- One In Three Watch Winter Olympics Online
Around the Net In MAD London, Sean Hargrave - Wednesday, February 21, 2018
A third of Winter Olympic viewers are watching the sporting spectacular onlin ...
- NBC Triples Live-Streaming Olympics Viewership From 2014
Digital News Daily, Alex Weprin - Tuesday, February 20, 2018
In the first five days of the winter games, NBC says, viewe ...
- Intel Documents Athletes, Events With Its VR Technology
Out to Launch, Steve McClellan - Tuesday, February 20, 2018
As part of its marketing effort during the ongoing Winter games, Olympi ...
- New York-Presbyterian Unveils New Ads During Olympics
Out to Launch, Steve McClellan - Monday, February 19, 2018
Reflecting the cultural diversity of the New York City area, the spo ...
- Alibaba Sets 'Winter On Fire'
Out to Launch, Larissa Faw - Friday, February 16, 2018
The film, directed by Salomon Ligthelm, aims to change people's perspective towa ...
- 8 Days In, Olympics Yields Dip In Viewer Numbers
Television News Daily, Wayne Friedman - Friday, February 16, 2018
Prime-time viewing of this year's Olympics is down 7% to 22.6 milli ...
- Ancestry.com Goes For Gold (Indirectly)
Out to Launch, Larissa Faw - Wednesday, February 14, 2018
While not directly aligning with the Winter Olympics, Ancestry.com is referencing "America&rsquo ...
- The Winter Olympics Takes To Email
Email Marketing Daily, Jess Nelson - Tuesday, February 13, 2018
With the eyes of the world on PyeongChang as athletes from ...
- NBC 'Exceeding Targets' For PyeongChang Winter Olympics
Television News Daily, Wayne Friedman - Tuesday, February 13, 2018
Although five days of prime-time Olympics programming are down from the la ...
- Under Armour, Lindsey Vonn And The Journey To Champion
Out to Launch, Larissa Faw - Monday, February 12, 2018
This message falls under Under Armour's broader "Unlike Any" campaign, which "celebrat ...
- 3 Days Of Olympics: Auto Spenders Up, TV Viewership Down
Television News Daily, Wayne Friedman - Monday, February 12, 2018
Toyota has spent $5.12 million and Chevrolet, $4.4 million for Thursday throu ...
- P.R. Genius Kim Jong-un Hijacks Olympics
TVBlog, Adam Buckman - Tuesday, February 13, 2018
Kim Jong-un's little sis (or whoever she is) has come to PyeongChan ...
- Intel 1,200-Drone Light Show Opens Olympics, Breaks Record
AI & IoT Daily, Chuck Martin - Sunday, February 11, 2018
Viewers of the opening ceremony at the Olympics got a new vi ...
- Silk Celebrates Progress As Perfection During Olympics
MAD, Larissa Faw - Friday, February 9, 2018
Developed with agency Fallon Minneapolis, this is the first time Silk h ...
- Toyota Paralympic Campaign Global Except For China
Marketing Daily, Tanya Gazdik - Monday, February 12, 2018
"We were the ones that pioneered bringing the Paralympic and the U. ...
- Desperate Rivals Can't Compete Against NBC Olympics
TVBlog, Adam Buckman - Monday, February 12, 2018
ABC's new show "The Bachelor Winter Games" is proof that NBC's competito ...
- Winter Olympics Allow Sponsors To Reach Younger, Trendy Audiences
Around the Net In MAD London, Sean Hargrave - Friday, February 9, 2018
"Marketing Week" has been looking at sponsorship of the Winter Olympics a ...
- Eurosport And Facebook Partner For Winter Olympics Coverage
Around the Net In MAD London, Sean Hargrave - Friday, February 9, 2018
Eurosport has concluded a partnership with Facebook that will see key aspec ...
- NBC Plans Digital Ubiquity For 2018 Winter Olympics
Digital News Daily, Alex Weprin - Thursday, February 8, 2018
With the opening ceremonies for the 2018 Winter Olympics happening Friday ...
- Farmers Insurance Tweaks Mnemonic For Winter Games
Marketing Daily, Tanya Gazdik - Friday, February 9, 2018
Farmers, via agency of record RPA, created a custom six-second version ...
- Snap Launches Live Video Feature
Digital News Daily, Gavin O'Malley - Wednesday, February 7, 2018
NBC plans to use Live to serve up some of its li ...
- Peloton Pivots From Product Focus To Brand Storytelling
Marketing Daily, Aaron Baar - Wednesday, February 7, 2018
"As we have grown our awareness and success, we're finally ready ...
- SunTrust, StrawberryFrog Debut Brand's First Winter Olympics Ad
MAD, Larissa Faw - Tuesday, February 6, 2018
The SunTrust creative features 11-year-old figure skater Elise Freezer dancing alongside ...
- Planet Fitness Sponsors A Different Sort Of 'Olympian'
Marketing Daily, Aaron Baar - Monday, February 5, 2018
"We believe that our members should be celebrated for their achievements, a ...
- 'The New York Times' Introduces Augmented-Reality Capabilities
Publishing Insider, Melynda Fuller - Tuesday, February 6, 2018
Last week, The New York Times introduced the latest in its rollo ...
- Super Bowl, Olympics Add Up To Big Winter For NBC
TVBlog, Adam Buckman - Monday, January 29, 2018
NBC will head to Minneapolis for the Super Bowl on Sunday, Februa ...
- Canadians Demonstrate What It Means To 'Be Olympic'
Marketing Daily, Aaron Baar - Tuesday, January 23, 2018
In advance of the upcoming games in PyeongChang, South Korea, the Canadi ...
- Global Advertising Forecast To Rise Nearly 5% In 2018
MediaDailyNews, Wayne Friedman - Tuesday, January 23, 2018
Worldwide advertising is expected to rise nearly 4.7% to $572 billion th ...
- "Campaign' Reminds Brands Of Tightened Olympics Rules
Around the Net In MAD London, Sean Hargrave - Thursday, January 18, 2018
There's a timely reminder from "Campaign" today that the Olympics has tighten ...