- Kepler Group Acquires Infectious Media
MAD, Larissa Faw - Friday, December 4, 2020
The two firms have a shared focus on large-scale advertisers, and ...
- Discovery+ First-Year Subscribers Could Hit 7 To 10 Million: Analyst Estimates
Television News Daily, Wayne Friedman - Friday, December 4, 2020
Discovery+ could see $600 million in annual revenue its first year, Macquar ...
- Amazon Fire TV Adding News Content From 12 Local TV Stations, 90 More To Come In 2021
Television News Daily, Wayne Friedman - Friday, December 4, 2020
Major market local TV stations and their newscasts will get a boo ...
- 'Nurses' From Pre-COVID Canada Lands At NBC
TVBlog, Adam Buckman - Monday, December 7, 2020
"Nurses" is a show like many others too numerous to count, a ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimat ...
- Premier Music Group Acquires Search Party Inc.
Mediapsssst, Richard Whitman - Thursday, December 3, 2020
Both agencies work with brands to create music assets for advertising a ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Performance Marketing Insider, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- The Rightsizing Of The Fox News Base
Red, White & Blog, Joe Mandese - Friday, December 4, 2020
What happens when the dominant right-wing news brand loses its dominant sour ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of t ...
- TV News November Viewing: Fox On Top Again, CNN, MSNBC Hit Records
Television News Daily, Wayne Friedman - Thursday, December 3, 2020
Fox News Channel continued to lead with a Nielsen-measured 3.94 million avera ...
- AT&T Sells Crunchyroll To Sony For $1.18 Billion, More DirecTV Offers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Looking to pay down debt -- and jettison non-core business -- AT& ...
- Cute Colony Of Cheeky Chimps Swings In To Save 2020
TVBlog, Adam Buckman - Friday, December 4, 2020
Just when we need them most, a community of big-eyed baby chim ...
- Reality TV Is The One Thing America Can Agree On
Television News Daily, Kelsey Chickering, Alex Stoller - Wednesday, December 2, 2020
While America's obsession with reality TV may go back decades, our belov ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoSchedul ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Mediaocean says it is first-to market with a "reach" enhancement extending line ...
- Discovery+ To Launch Jan. 4, Verizon Deal Looks To Add Millions Of Subscribers
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
The long-awaited direct-to-consumer, streaming effort will get a boost of "millions" ...
- Land Of 'The Unicorn' Is Tone-Deaf COVID-Free Zone
TVBlog, Adam Buckman - Thursday, December 3, 2020
An episode of "The Unicorn" on CBS this week makes an attem ...
- Murdoch U.K. News Channel Gets Government Go-Ahead
Digital News Daily, Karlene Lukovitz - Wednesday, December 2, 2020
Murdoch and a rival channel backed by Scottish journalist/broadcaster Andrew Neil a ...
- Nielsen: Daytime Is The New Prime Time
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Daytime TV viewing has become a "second prime time," according to Nielse ...
- Viamedia Gets New CEO, Promoting David Solomon
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Viamedia has promoted David Solomon to president and CEO, replacing Lieberman, w ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of i ...
- Walt Disney Television Makes Major Business, Exec Shifts, ABC's Burke Moves To 20th Television
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Disney studios 20th Television and ABC Signature will be consolidated. Karey Burk ...
- 'Honor' System: Just Because I Bailed Doesn't Mean You Should
TVBlog, Adam Buckman - Wednesday, December 2, 2020
A TV reviewer's responsibility is to see a show through to t ...
- Amazon Prime Video Trumps National TV With 'Exclusive' For NFL Cards, 49ers Game
Digital News Daily, Karlene Lukovitz - Tuesday, December 1, 2020
The Dec. 26 game won't be on national TV -- although ...
- FuboTV Taps Mike Berkley As Chief Product Officer
Digital News Daily, Karlene Lukovitz - Tuesday, December 1, 2020
The former Axios CPO will help Fubo TV, straight off an IP ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billi ...
- Nielsen Names Former Wells Fargo Exec Moldafsky As CMO
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Moldafsky will be responsible for all marketing including global brand strategy a ...
- Talking Turkey, Streaming It Too: U.S. Broadband Usage Spikes Thanksgiving Day
MediaDailyNews, Joe Mandese - Monday, November 30, 2020
Spurred by Zoom's removal of data limits across its platform on Thanksgivi ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social med ...
- Adthena Makes Local Competitive Search Data Available For Use With Multiple Media Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Adthena on Tuesday gave brands greater insight into their search campaigns bas ...