I think the communications issue between different divisions within corporate monoliths is of great importance to our media industry and one that is often neglected. As media companies evolve their cross-media platform offerings and value propositions for consumers and marketers alike, they need to be aware of the consumer interactions across all of their media assets.

This season's "Celebrity Apprentice" is one of the most nuanced versions of any "reality" program to date. For those of you unfamiliar with the premise, Trump elevates the "celebrity for charity" concept, made famous by other game shows, to a new level. Beyond the standard reality TV fare of weaning by backbiting attrition, this season's "Apprentice" raises an entirely new series of questions, including: "How much humiliation is a celebrity willing to tolerate in the name of charity?"

Conspiracy theorists are having a field day with the YouTube freeze on view counts of all Scientology related stories that prevented several videos that are critical of Scientology from appearing on YouTube's "Most Popular Videos" home page feature....

So I have been at the KidScreen Summit all week in New York -- talking, thinking, sharing, networking all things kids content. And here is what I have learned: broadcast deals don't matter, and if you are really passionate about your content, it could make all the difference in the world.

In deference to the responses I received from my TV Board blog last week (Coca-Cola, Shelf Space & Contential Longitude), I promised to write one more piece honoring the memory of those media buyers, planners and sellers that survived the "Coke wars."

When advertisers set out "to boldly go where no one has gone before," my attention increases and I watch with eager anticipation. I accept that the thrill of the new opportunity is most attractive. Maintaining the conventional rarely holds attention. But what possesses advertisers to announce proudly that the revolution must continue, when the evidence mounts that it isn't working?

After nearly 17 years with MTV, Christina Norman stepped down yesterday as the network's president. Last May Christina told me, "For the past few years we have been talking about our challenges, and now it's become all about the possibilities. We rise and fall on how we embrace possibility. This is a new playground and we're eager to find out the next act."

So, as a jaded and curmudgeonly ol' digital coot (is that P.C.?), I would have to say that it takes a lot to amuse me. A lot. Having said that, when something does strike me as funny, I love to torture everyone around me with it. So here it goes.

Like millions of others, I spent much of last night in front of the TV following the events of Super Tuesday as they unfolded (or at least as they were speculated on prior to unfolding).My particular choice of mediator was BBC America, accompanied by my trusty laptop and the rather wonderful Google Maps application that tied in Twitter and Twittervision to graphically represent what was going on around the country and provide a means for people to comment on what they saw taking place. Aside from making things easier to track, this combination of media experiences reinforced the extent to …