Here you are, reading the TV Board on MediaPost. So it's probably safe to assume that you, like me, love -- or at least give a hoot about -- television. Those of us who have created new companies in the space -- TRA, Invidi, Visible World, Simulmedia, Black Arrow, Media Bank, Canoe -- have joined the big players (networks, stations, media agencies, advertisers) in pursuing a big opportunity in TV and TV advertising. But have you ever asked yourself why?

In roughly two months, the long-running ABC soap opera "All My Children" will end its run on the network -- and three days after that, thanks to an unprecedented licensing agreement between ABC and the production company Prospect Park, it will enter the history books as the first broadcast television series to move intact from television to the Internet. If "AMC" succeeds there, either as a free advertiser-supported Web series, or on a pay-per-month or pay-per-view and/or download platform, everything we know about the production, distribution and potential longevity of broadcast and cable programming will likely change forever.

When I was on the media agency side of the business, and sat through numerous upfront presentations, there would generally be at least one or two cable networks trying to sell me on some sort of value index that went above and beyond just the Nielsen ratings. While some of these indexes were interesting, all were fundamentally flawed. A few years ago my buyers asked me to develop a better set of value factors that could be used for all clients -- value factors that I could not find fault with (and anyone who knows me understands how difficult that …

For a long time I've doubted that the Internet would replace traditional over-the-air and wired television as the primary source for video content. I just didn't believe that Hulu, Netflix, YouTube or any other online service could take the place of broadcast and cable networks. My conclusions were partly based on hard evidence -- Nielsen research shows that only about 1% or 2% of all "three-screen" video is consumed over the Internet -- but, like many commentators, I mostly extrapolated from my personal anecdotal experiences.

At the end of the movie "The American President," Michael Douglas says of his opponent, "His problem isn't that he doesn't get it, his problem is that he can't sell it." We seem to have both problems today. There are 435 voting members of the House of Representatives, 100 Senators, and 1 president. They are our duly elected representatives and they are currently engaged in a great debate that, because of our 24/7 TV culture, has devolved into bad theater -- or, depending on your preferences, has become the best reality show on television.

In just about two months' time, on the tenth anniversary of the event that changed America, the Word Trade Center Memorial will open to the public. I had the opportunity to take a private tour of the site last week, and it was one of the most moving experiences I've ever had.

As marketing, media or advertising professionals, we all suffer from PBS. I'm not referring to the ongoing debate on funding of the Public Broadcasting Service. Rather, the affliction that needs your attention is your own Personal Bias Syndrome. This condition can be attributed to how we all tend to assume that the way we enjoy media and embrace new technologies is pretty much the same way everyone else is doing it, too. Let me share a few prevalent examples that illustrate how our PBS is out of sync with what is actually happening. You might recognize some of these symptoms.

One of the few guilty pleasures enjoyed by professional television critics every year at this time is the opportunity to rip into voting members of the Academy of Television Arts & Sciences about the egregious omissions and questionable choices inherent in their annual nominations for the Primetime Emmy Awards. Once the nominees are announced there is always a level of palpable frustration and exasperation that makes for blistering copy, if nothing else.

Advanced, customizable advertising that better targets relevant consumer and purchasing groups is one aspect of addressability. The message itself -- the content and creative of the targeted ad -- must also speak to the viewer in a more engaging manner to form a greater connection. This week we examine those terms that apply to the craft of the message itself and the ways in which messages and products can become more targetable and relevant to viewers.

Glenn Enoch, VP of Integrated Media Research for ESPN Research+Analytics, is arguably one of the leading researchers in cross-platform research. Glenn's uses data from both single-source and fused datasets to derive insight on usage of TV, Internet, Mobile devices, Audio and Print. In my interview with him, Glenn discusses ESPN's cross-platform initiatives including his recently published Seven Principles of Cross-Platform Measurement, his views on Tablet research, some surprising research results and ESPN as a company poised for the future.