Oxygen this year has delivered the perfect summer series in "The Glee Project," a show so full of talent and heart it instantly establishes emotional connections so strong they defy indifference. After an episode or two you don't simply like the young competitors -- you care about them and hate to see them go. Memories of the dearly departed linger as the show moves on.

CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon(terms and definitions associated with Set-Top Box data measurement) and Asset Identification Primer (glossary of asset terms). These documents form the basis of the Word-A-Week column which offers a common language for Set-Top Box nomenclature that can expedite the roll-out of the data for its many industry applications. Continuing on last week's theme of Interactive Advertising (Set-Top-Box Lexicon: Interactive Advertising) we now focus on those terms that apply to measuring interactive advertising and some metrics that have already made …

For the past four years, the onset of summer has meant a new season of "Mad Men." But even though there will be no original episodes in 2011, the release of Season 4 on DVD means that we can still get our "Mad Men" fix this summer. For me, the best part of the DVDs is Matthew Weiner's commentary. For such a hugely praised creator, producer and writer, he is surprising accessible and eager to explain what he's trying to accomplish with each episode.

So there I was Sunday night, pleasantly reliving the Yankees third win of four from the Orioles, seven of ten on the homestand, when the announcement came. "We have a deal," the President said. And so began the breathless coverage of every word, every nuance of every word, from every possible point of view.

As I wandered around the weekly old-car show in my neighborhood this past Saturday night, I couldn't help but smile when I saw "my" '68 Camaro. She was a beaut: white with two blue mag stripes and a whale tail (puny 289 engine, though, and no Hurst shift). Remember your favorite old classic? Still driving her? Nah, you upgraded long ago. It got me thinking about other objects of nostalgia: the 8-track, the original Walkman, my first TR80 PC, my blinking VCR. All, thankfully, abandoned. But some habits die hard and somehow we still cling to them, even though …

This has been an extraordinary summer for advertiser-supported television, from AMC's "Breaking Bad" to FX's "Rescue Me" to BBC America's "Doctor Who" and beyond. But as I think about the programs I have enjoyed the most since the last week of May, when the traditional television season ended and the so-called summer season began, it occurs to me that the show I have watched and thought about the most is the peerless comedy classic "All in the Family."

Addressable and Advanced Advertising is essentially a "push" advertising model that feeds out messages to targeted groups. But with the interactive capabilities that the Set-Top box infrastructure offers, it is possible to offer messaging that viewers can respond to in real time. In continuing with our discussion about targeted and addressable advertising, we now examine the concept of Interactive Advertising and its relationship to addressability.

In less than a month, I will turn 55. In the real world. this is not a notable birthday -- no one's throwing me a party. But in the world of marketing, television programming, and advertising, it's a number of great significance. Having already moved out of the 18-49 demographic, I am about to move out of the key 25-54 group and become part of the dreaded and nebulous 55+ category. What will happen between now and next month that will change how advertisers and networks see me?

Cathy Hetzel, corporate president of Rentrak, is a pioneer in interactive television and set-top-box data. Her first role at Rentrak was to ascertain whether Rentrak's home video business could be adapted to television. After helping to launch their Video On Demand measurement service by examining log data from the servers, she saw the possibility of set-top-box data as a new way to measure television. In this interview, Cathy talks about Rentrak, set-top-box data providers and the competitive landscape. She also offers some insights into the media landscape over the next few years.

What a show, with dueling arguments and superstar spokesmen. But we can now announce a deal. It's done. Our long national nightmare is over. With rancorous negotiations behind us, and billions of dollars rescued, the nation is secure. I speak of course of the NFL Players Association agreement with management. Now we can get on with our lives, our liberty, and the pursuit of happiness, at least every Sunday.