• News Roundup: Pay TV Still Thrives, comScore To Measure OTT Viewing
    Here's a round-up of recent news in the TV Everywhere space, culled from previous editions of Television News Daily:
  • Do We Still Need An Upfront?
    The broadcast networks are the driving force in maintaining the upfront, and are the main beneficiaries. The upfront system creates an artificial supply and demand, which enables broadcast networks to continually raise costs despite declining ratings.
  • Pre-Upfront: Things That Matter, Things That Don't
    Live viewing matters -- and so does cross-promotion. Pre-season buzz for a show doesn't.