Props to Comedy Central for its savvy launch of the Trevor Noah iteration of "The Daily Show," roadblocking his debut across parent Viacom's suite of networks, including MTV, VH1 and BET. The upshot was that 3.5 million viewers tuned in, around the same number that viewed Noah's predecessor Jon Stewart's final night at the helm.
I urge those seeking elected office in 2016 - and the folks who are planning their media - to take a look at Targeted Victory's 50statesofwaste and learn from the expensive mistakes of those who ran in 2014. The company, which partnered with Google for this study, may be a GOP-focused firm, but there is much to be learned for Republicans and Democrats alike about what not to do when promoting a candidate. The study looked at Congressional districts in every state "to demonstrate waste and inefficiency in broadcast television buying" during the last election cycle. The upshot was, millions …
If there is one guaranteed winner in the 2016 White House race, it's the TV Everywhere bottom line. Donald Trump's entrance into the race alone has already meant millions of dollars into network coffers. Look at CNN, which sold out commercial time in the second GOP debate at between $150,000 to $250,000 a spot. Still, that's Trump chump change compared to the $4.5 billion to $5 billion that candidates are expected to spend in hard-fought primaries and the general election to win the highest office in the land.
"Mr. Robot" just completed its addictive first season on the heels of Stephen Colbert's debut as host of "The Late Show." I'm an unabashed fan of Colbert's and predict big success for him on CBS. As for USA Network's "Mr. Robot," it deserves all the critical accolades it's received, as well as its status as the summer's breakout hit. Beyond representing high quality, what knits USA Network's "Mr. Robot" and CBS's "Late Show with Stephen Colbert" together is that both have exploited the TV Everywhere universe.
At a time when it seems as if TV is, in fact, everywhere, I'd like to make an assertion that there's only one place that really matters: in front of people who are watching it. Now that may seem like an obvious point, but in a business that increasingly seems to be about the "platform," it's actually the people who are accessing it who count.
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